Category Archives: Business Signs

Sell More Frozen Foods this March

Neon Sign FoodDid you know that March is National Frozen Food Month? For the 31 days in March, frozen foods get the respect they so greatly deserve. Many of us don’t realize how much we love and rely on frozen foods, but they have become a staple in most homes. If you run a gas station, small market or any business that sells frozen foods, use the occasion of this holiday to sell more frozen foods.

The month of March creates both challenges and opportunities for purveyors of frozen foods. In many parts of the country, there is still snow on the ground and temperatures are well below freezing. That makes selling things like ice cream and frozen drinks a challenge. Conversely, March Madness is one of the most widely loved sporting events of the year, and it lasts for 2 weeks. Many fans snack on frozen foods as they cheer on their favorite teams.

Taking advantage of National Frozen Food Month requires a little planning and creativity, but if you do it correctly, you can sell more frozen foods than you ever thought possible. The key is to use your signage. Rely on your neon and LED signs to keep people thinking about frozen foods, and make sure you are delivering the right message. Follow these simple tips.

Highlight Products

As we mentioned earlier, products like ice cream have less appeal in March, but products like frozen pizzas and chicken wings have more appeal. Make sure your signage is focused on the right kinds of products. Rather than pushing products that are unappealing in cold weather, use your signs to keep customers thinking about party treats, after school snacks, quick dinners and easy to prepare recipes.

Highlight Prices

Everyone likes a deal. If you are running sales or specials, make sure your signage advertises them loud and clear. Plus, don’t just mention products or prices. Use your messaging to remind people of how convenient frozen foods are. For instance, program one of you signs to say something like “Prepare for March Madness with frozen wings, now 50% off.” You can also help sell under-performing items by putting them on sale.

Highlight the Holiday

Simply reminding people that March is National Frozen Foods Month can be enough to get them thinking about frozen foods, especially products they might not buy often. Put a neon or LED sign up somewhere close to your freezer section mentioning the holiday, and people are likely to spend more time browsing the aisle.

Before you decide what to say, make sure you have signs at your disposal that can grab people’s attention, communicate clearly and deliver a flexible range of messages. Neon and LED signs are ideal for this. They are impossible to overlook, aesthetically pleasing and affordable to operate. You can even have your own custom sign built. Plan ahead, and get ready to sell a lot of frozen foods.

Image Source: flickr.com/photos/43264265@N00/208539283

Original Source: http://blog.allneonsigns.com/business-signs/sell-frozen-foods-march/

Attracting Love Birds to Your Business on Valentine’s Day

Valentine’s Day is one of the most popular holidays of the year to go out. Couples across the country make dinner reservations at fancy eateries and plan to have more elaborate and expensive meals than they normally do. Conversely, many people who do not have a significant other ignore the holiday by going to their favorite bar, or ordering takeout. No matter how you feel about Valentine’s Day, or what your romantic status is, most people end up acknowledging the holiday in one way or another.

If you run a business, there is a lot of holiday-related revenue to be earned. Restaurants are not the only businesses that see a Valentine’s Day boost either. Candy stores, florists, stationary stores and gift shops all see extra demand from customers who want to make a romantic gesture. The best way to take advantage of this once a year opportunity is to advertise in the right way, and to do that you need to use signage.

heart_signValentine’s Day may be widely celebrated, but that doesn’t mean it is widely remembered. For many people, the date is simply February 14th until they are reminded that it is Valentine’s Day and they need to do something special. A large percentage of Valentine’s Day purchases are made impulsively, out of convenience and at the last minute. That is why you should make an extra effort to remind people of the holiday, and to tell customers why they should shop at your store and not others.

Neon and LED signs are particularly good at delivering this type of message. In addition to being bright, bold and attention grabbing, their unique properties make it easy to communicate directly with customers. If you plan to run specials on meals for two, bouquets of roses, boxes of chocolates or cards, your neon and LED signage can let everyone who passes by know about them.

You can also use these signs to build enthusiasm for the holiday and give character to your business. A neon sign in the shape of a heart, cupid, or that says “Love” may not advertise any specific product, but it reminds people of the holiday and identifies your business as a Valentine’s Day authority.

It is also important to incorporate your conventional signage into the mix. Couples who do not plan in advance often find themselves driving around looking for a romantic restaurant to try. The first thing they need to know is whether or not you are open. On the night of Valentine’s Day, a simple neon sign saying “open/closed” can be a helpful tool for your customers. Other signs advertising your hours, services or specialties can also come in handy.

If you want to capitalize on the holiday, the time to begin planning is now. Decide what kind of Valentine’s Day specials make the most economic sense, and then evaluate your signage resources. If you do not have enough signs, or the appropriate signs to make an impact on Valentine’s Day, order new ones. You should also consider having custom signs crafted that directly link your business to the holiday. With the right messaging, and the right mix of signage, you can turn February into one of the most profitable months of the year.

 

Image Source: www.flickr.com/photos/mag3737/452822032

Original Source: http://blog.allneonsigns.com/business-signs/attracting-love-birds-business-valentines-day

The Importance of Signage at Hard to Find Businesses

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Every business would like be located at a major intersection where tens of thousands of cars and pedestrians pass by every day. Unfortunately, most businesses have to settle for the location that fits into their budget, provides the space and features they need, and is available to be used, and it may be less than ideal. Businesses that are located in hard to find areas like alleyways, or off street level, have to make an extra effort to get noticed.

The location of your business does not have to be a disadvantage, and can even work to your favor, as long as you know how to make your signage work for you. Increase the traffic that comes through your door and make your current and future customers happy by using these tips.

Use Electronic Signs

A paper open/closed sign is inexpensive, but how many people are really going to see it in a second or third story window? If your business is hard to find, rely on neon open or LED open signs that produce their own light. These signs are brightly lit, colorful, and easy to see in any conditions. When animations like swirling or flashing lights are incorporated, these signs can easily grab the attention of passersby, even if your business is hard to see. When placing electronic signs, be sure you consider sight lines so that you can speak to the maximum number of customers.

Use Informational Signs

If your business is hard to find, it may also be hard to park at, or hard to find the front door. Don’t just let your customers know where you are, use your signage to make it easy for them to engage with your business. Put up sings saying things like “Parking in Rear” or “Entrance on the Side.” This makes it easy for customers to access you, and helps elevate their mood before they walk through your front door.

Use Off-Site Signs

For some business that are particularly remote, there is no place to put signs on the outside of the building where they will have a real impact. If necessary, find other places to put up signage. If you are at the end of a hard to find road, put up a sign where it intersects with a larger road. If you have positive relationships with surrounding businesses, ask if you can use some of their space to display signs. Use simple visual clues like pointing arrows to direct people to your location. Be sure that you have permission before you put up any sign on someone else’s property.

As we said earlier, there are sometimes advantages to having an odd location. It gives your business an exclusive, off the beaten path feeling that appeals to many customers. You probably also have less direct competition. As long as you use highly visible signs that communicate the right message from the right spot, your unusual location becomes an asset.

Image Source: commons.wikimedia.org/wiki/File:Broadway_26th-27th_Streets.jpg#metadata
Original Source: http://blog.allneonsigns.com/business-signs/importance-signage-hard-find-businesses

Open/Closed: The Most Important Sign At Your Business

All of the signs you use to promote your business are important, no matter how small they are or what they communicate to customers. But there are certain signs that are completely indispensable. One that does not get enough credit for driving customers through your front door is the open/closed sign. Having one, and using it properly, is an integral part of your signage mix.

open_signYou may think that it is obvious when you are open and closed, but your customers may not feel the same way. Just because the lights are on inside or people are visible behind the counter doesn’t mean that a business is open. When there is confusion, there is nothing more frustrating than parking a car, walking up to a door and finding that it is locked. Being able to clearly and consistently communicate when you are open to customers is a simple courtesy and a handy visual aid. Conversely, letting customers know when you are closed can save them a moment of frustration and build goodwill for your business.

If you do not have an open/closed sign, or the one you have is long overdue for an update, consider incorporating LED technology into your storefront. LED signs are the accepted gold standard for signage right now and create unique opportunities for any business, in any industry, to reach out to customers. These are just a few of the reasons why you should upgrade your open/closed sign to LED.

Visibility

LED signs are bright, colorful and capable of producing full motion graphics depending on the model you use. Compared to paper open/closed signs, LED signs offer exceptional levels of visibility. It doesn’t matter if it is nighttime, storming outside, or you are located in a crowded marketplace, LED signs are easy to see.

Customization

When you rely on an LED screen to work as a sign, you have the freedom to change fonts, colors and creative messaging. Rather than using the same bland sign that everyone else does, you can customize it to reflect something about your business. You will draw in customers simply by having the foresight to do something different.

Easy Maintenance

It could not be easier to install and operate an LED sign. The process requires little more than hanging it up, plugging it in and turning it on. Plus, LED lights use a miniscule amount of energy, so even if you leave your sign on day and night, it will not affect your electric bills in a significant way. LED bulbs also have an extra long life span, so you rarely need to worry about changing them.

Contemporary Look

An LED sign is an easy way to upgrade the look of your storefront. There is such a wide variety of signs on the market that it is easy to find one that complements the way your business looks.

If you are not already using an LED open/closed sign, you owe it to yourself and your customers to consider one. Today’s busy shoppers are looking for convenience, and this is one simple way to make it convenient to spend money at your business. Research the extensive inventory of open/closed LED signs to find the right one for you.

 

Original Source: http://blog.allneonsigns.com/business-signs/openclosed-important-sign-business

Taking Advantage of the Post-Holiday Rush

The two weeks immediately following Christmas are some of the busiest shopping days of the year. People are eager to exchange gifts, redeem gift certificates and spend cash. There are also basic services that need to be taken care of as people have their table linens cleaned and begin to pack up their decorations. Then, following New Year’s, there is a whole new round of resolution-based spending as people join gyms, update their wardrobes and start diets.

If your business is in the retail or service industries, you need to take advantage of this consumer rush. With so many people out and about, your first goal should be to get noticed, and there is no better way to do that than with the right signage. Using bright, bold neon or LED signs, and tailoring your messages to post-holiday shoppers, can drive in whole new streams of business. Here are a few tips.

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Use Your Open/Closed Sign

Many businesses close down for a day or two around the holidays. If you are open, make sure that everyone knows it by turning your sign on the minute you begin serving customers. Conversely, it can be a welcome courtesy to use a sign that actually says “Closed” so that you can avoid any potential confusion. We have all had instances when we have parked the car and walked through the ice only to find out that the place we were going wasn’t open.

Highlight Special Services

If you are running any discount deals, contests, special offers or other holiday promotions, use a sign to let everyone know. Some holiday shoppers are flush with spending money, but a whole other segment of customers has strained their budgets to prepare for the holidays and is now looking for a deal. Use your signs to tell everyone that they can get something extra if they do business with you.

Mention Your Return Policy

Returning merchandise is a stressful process. Every store has their own policies, and it is hard to know how a return request will be met. If you strive to make returns easy, mention it with a sign. It does not have to explain your whole policy, it simply needs to reassure your customers that taking things back is simple.

Use Signs to Add Character

Not every sign has to deliver a sales message. The holidays are a festive time, and many businesses decorate in some way. Adding seasonal signage to the interior or exterior of your space can enhance the atmosphere and enliven the mood of customers. If you live in a college town, you might also think about putting up a sign for the college football team as they enter bowl season. Think about what your customers are excited about, and try to reflect that in your signage.

The final point to emphasize is that around this time of year, electronic signs are much more effective. The days are often overcast, the nights come earlier, and there is the potential for storms. You can make sure you stand out through winter weather by using neon or LED signs. They are available in a wide range of looks, and you can always have a custom sign made. Light up your business after the holidays, and let all the shoppers know that you have what they need.

 

Image Source: commons.wikimedia.org/wiki/File:InsideWestfieldHawthorn.jpg

Original Source: http://blog.allneonsigns.com/business-signs/taking-advantage-post-holiday-rush

Prevent Problems With Your Neon Signs

internet_cafe_signSignage problems can present serious headaches for business owners. If you rely on a neon sign to tell your customers that your are open or that you have service 24 hours, and suddenly that sign goes out, what will your customers think? They may assume that you have closed permanently, or changed the way you run your business.

That is why regular maintenance and upkeep of your neon signs is so important. You want them to be glowing vibrantly both day and night. There are simple preventative measures you can take to keep your neon sign running longer, and easy ways to troubleshoot common problems. If you rely on neon signs, be sure to read through this guide.

Dust Your Signs

Over time, dust and dirt will collect on the tubes of your neon sign and dull their luster. In other rare circumstances, these particulates can even present a fire hazard. Make a commitment to regularly dust your neon signs to keep them at optimal running conditions. The first step is to turn the sign off and unplug it. After the sign is cool, use a feather duster or cotton cloth to wipe down the neon tubes. Be careful that you do not disconnect any of the wires. Do not use water or detergents, as these can cause greater problems.

Use Your Sign Appropriately

Neon signs cannot be used interchangeably for indoor and outdoor use. The majority are for indoor use, and they must be modified if they will be exposed to the elements. In general, it is a good idea to keep all your neon signage indoors so that it is safe from severe weather and vandals. However, if you feel it’s necessary to put signage outdoors, make sure it is properly equipped.

Follow the Manufacturer’s Instructions

Your neon sign will come with an information packet that answers all of the most common questions and provides detailed instructions for use. Be sure to follow this guide to the letter. There is a lot of conflicting information online about how to properly use neon signs, and the simple fact is that every manufacturer makes their signs a little differently. The information your manufacturer provides should be considered the most reliable and authoritative. In some cases, you also risk voiding your warranty if the sign is used improperly.

Make Sign Maintenance Routine

The best way to keep your neon signs in excellent running order is to keep a regular eye on them. If your businesses uses a checklist or some other method to ensure that maintenance is done systematically, make an inspection of the signs a part of it. The sooner you catch problems, the easier they are to repair.

In general, neon signs require a minimum amount of maintenance. Mostly you just turn them on and off. But at All Neon Signs, we are absolutely committed to your satisfaction, which is why we offer a one year warranty on all of our electric signs. If you ever have issues after the end of the warranty, we can arrange for service or replacement.

 

Image Source: commons.wikimedia.org/wiki/File:Neon_Internet_Cafe_open_24_hours.jpg

Original Source: http://blog.allneonsigns.com/business-signs/prevent-problems-neon-signs

Grabbing the Attention of Your Future Customers

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If you look around your office, you will probably find pens, pads of paper, and magnets that have the name and logo of other businesses on them. This is known as “swag” and it is one of the most common ways for businesses to create familiarity amongst customers. Everyone appreciates a free gift, and if it has an advertising message about a business on it, it communicates that message over and over again.

No matter what kind of business you are in, you can use swag as a powerful advertising tool. Typically swag gifts are low-cost, and they present a significant return on your marketing investment. It is important to plan your strategy effectively though, or you may just be handing out gifts that end up in the trash. Make sure to keep the following considerations in mind before you order swag for your business.

Use Items That Have Value

One of the biggest challenges when using swag is coming up with a gift that is inexpensive to produce in bulk, but that has actual value for the people you are giving it to. That is why so many businesses rely on office supplies as their gift. If possible, tailor your swag to the kind of business you run. For instance, if you run a restaurant, give out free plastic cups with your name on the side. Above all, make sure that whatever you give out is something that people will want to hold on to and use regularly.

Brand Yourself Carefully

The point of swag is to create familiarity. Ideally, your future customers will recognize your company name or logo when they see it in person because they remember it from the swag they were given. Design any gift you give out to provide a simple, clear message. Make the name of your business the focal point, and then surround it with logos, signature colors, or slogans that are unique to your business. Avoid including too much information or you risk making your message confusing.

Find the Right Place to Distribute

People like to get gifts, but they don’t want to feel like they are having junk forced on them. Find a friendly and organic way to distribute your swag, (this weekend Circuit of the Americas in Austin, Texas is doing it in a big way as well as FanFest in Downtown Austin) so that it feels like something special and not just another piece of advertising. Act graciously if someone declines your swag, and make sure you are not giving the same people the same pieces of swag over and over again.

Tie It All Together

As we mentioned earlier, swag is all about creating familiarity. That is why it is so important to tie your swag into the look of your business. Make sure that you have clear and bright signage so that when people see it, they will remember your name from the swag they got. Use the same colors and logos so that there is no confusion. You can even use custom led signs to advertise that you have swag to give out. A custom neon sign is a great way to communicate crucial information about your business to everyone who passes by. With a the right sign, you can transform your swag into customers.

Image Source: www.flickr.com/photos/vox/246812291

Original Source: http://blog.allneonsigns.com/business-signs/grabbing-attention-future-customers

Epilepsy Awareness in the Workplace

Epilepsy Awareness monthNovember is Epilepsy Awareness Month, which makes it the perfect time to brush up on the epilepsy preparedness in your workplace. With an estimated 50 million people worldwide suffering from this condition, you need to be ready if a customer, employee, or visitor ever suffers a seizure.

Being able to handle this kind of event is an important part of workplace safety. That is why you should train yourself and all of your employees to spot the signs of an impending seizure and be proactive about stepping in. In order to make sure that everyone who comes into your business is safe, follow this guide.

Recognizing the Signs of Epilepsy

Seizures are one of the most common and dramatic symptoms of epilepsy. When someone begins having one, it is crucial to step in immediately to protect the epileptic and the people around them. It is hard to make generalizations about the nature of epileptic seizures because they present themselves in many forms, but it is important to watch out for certain common signs of an impending seizure.

  • A distant, unbroken stare or periods of rapid blinking
  • Stiffening of the body and jerking of the arms and legs
  • Sudden breathing problems
  • Loss of bladder control
  • Falling for no apparent reason

It is often easier for the epileptic to predict the onset of a seizure than the people around them. Watch out for the tell tale signs, and be sure to respond quickly if someone in your business announces that a seizure is coming on.

Helping a Person Having an Epileptic Seizure

There is no easy way for an untrained medical professional to stop a seizure, but there are steps that you and your employees can take to keep an epileptic in the midst of an episode safe.

  • Help the person lie down, and place something under their head
  • Remove the person’s glasses, purse, or backpack and loosen any clothing around the neck
  • Move any hard or sharp objects away from the person
  • Make sure someone is with the epileptic at all times
  • Do not place anything in the mouth of someone having a seizure

The final and most important step that you can take is to ensure that you and everyone around the epileptic stay calm. This can be a dramatic moment, but if you keep a cool head and reassure the spectators that everything will be OK you can avoid panic and confusion. If the person is hurt in the episode you need to call 911, but if they are a known epileptic with a history of seizures a medical intervention may not be necessary.

Being prepared for the needs of epileptics must be a part of your workplace safety initiative. Include response training as part of your employee orientation, and put up the necessary signage to remind everyone that safety is a paramount concern. With the right preparation, you can protect everyone who walks through your door.

Image Source: perchedinatree.blogspot.com/2012/11/three-things-november-means.html

Original Source: http://blog.allneonsigns.com/business-signs/epilepsy-awareness-workplace

The Heimlich Maneuver: A Crucial Component of Workplace Safety

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No matter what kind of business you are in, the threat of choking is one you need to be concerned about. Whether it is a customer at your restaurant whose airway is obstructed by food they have been served, or an employee in your break room choking on their lunch, you should be prepared. That is why it is so important to include Heimlich Maneuver training as part of your workplace safety procedures.

This simple maneuver has been shown to be an effective way to remove blockages and restore airflow to choking victims. It takes no special medical training, and can be performed by men and women, young and old alike. If you are invested in the safety of your employees and customers, you need to educate yourself on the Heimlich Maneuver.

Identifying a Choking Victim

It is important to differentiate between a person who is choking and someone who is simply coughing or having trouble breathing. These are a few of the symptoms to look for.

  • The victim is unable to speak
  • Breathing is labored and wheezing
  • There is an involuntary cough or vomiting sound
  • The victim clutches their throat and attempts to remove the obstruction with their fingers.
  • Their face turns blue and they lose consciousness

Any one or all of these may be symptoms of a choking victim.

Techniques for Performing the Heimlich Maneuver

Before performing the Heimlich Maneuver, encourage the choking victim to cough, and strike them forcefully on the center of the back. If this fails to dislodge the obstruction, it will be necessary to initiate the Heimlich Maneuver. These are the steps for performing it safely and effectively.

  • Position yourself behind the choking victim, and wrap your arms around their waist.
  • Form a fist and place your hand, thumb side in, directly above the victim’s navel. Grab the fist tightly with your other hand.
  • Pull the fist inward and upward forcefully to create air pressure behind the obstruction.
  • If the victim is laying down, straddle them facing their head and perform the same movements discussed above.

Keep in mind that it may take several thrusts to remove the obstruction, and the victim may experience bruises or even broken bones as a result of the emergency treatment. For this reason, it is not safe to perform the Heimlich Maneuver on victims younger than a year old. Victims should seek out professional medical attention after their breathing is restored.

Keeping Your Employees Prepared

Make Heimlich Maneuver training a part of the new employee orientation process, especially if you run a business in the food service industry. Once your staff understands what to do, make sure they are looking out for signs of choking and prepared to take action in the heat of the moment. Put up signage and other reminders about the importance of workplace safety and the most important steps to take in an emergency. With the right preparation, you can protect everyone at your business from the unexpected.

Image Source: commons.wikimedia.org/wiki/File:Abdominal_thrusts3.jpg

Original Source: http://blog.allneonsigns.com/business-signs/heimlich-maneuver-crucial-component-workplace-safety