Valentine’s Day is one of the most popular holidays of the year to go out. Couples across the country make dinner reservations at fancy eateries and plan to have more elaborate and expensive meals than they normally do. Conversely, many people who do not have a significant other ignore the holiday by going to their favorite bar, or ordering takeout. No matter how you feel about Valentine’s Day, or what your romantic status is, most people end up acknowledging the holiday in one way or another.
If you run a business, there is a lot of holiday-related revenue to be earned. Restaurants are not the only businesses that see a Valentine’s Day boost either. Candy stores, florists, stationary stores and gift shops all see extra demand from customers who want to make a romantic gesture. The best way to take advantage of this once a year opportunity is to advertise in the right way, and to do that you need to use signage.
Valentine’s Day may be widely celebrated, but that doesn’t mean it is widely remembered. For many people, the date is simply February 14th until they are reminded that it is Valentine’s Day and they need to do something special. A large percentage of Valentine’s Day purchases are made impulsively, out of convenience and at the last minute. That is why you should make an extra effort to remind people of the holiday, and to tell customers why they should shop at your store and not others.
Neon and LED signs are particularly good at delivering this type of message. In addition to being bright, bold and attention grabbing, their unique properties make it easy to communicate directly with customers. If you plan to run specials on meals for two, bouquets of roses, boxes of chocolates or cards, your neon and LED signage can let everyone who passes by know about them.
You can also use these signs to build enthusiasm for the holiday and give character to your business. A neon sign in the shape of a heart, cupid, or that says “Love” may not advertise any specific product, but it reminds people of the holiday and identifies your business as a Valentine’s Day authority.
It is also important to incorporate your conventional signage into the mix. Couples who do not plan in advance often find themselves driving around looking for a romantic restaurant to try. The first thing they need to know is whether or not you are open. On the night of Valentine’s Day, a simple neon sign saying “open/closed” can be a helpful tool for your customers. Other signs advertising your hours, services or specialties can also come in handy.
If you want to capitalize on the holiday, the time to begin planning is now. Decide what kind of Valentine’s Day specials make the most economic sense, and then evaluate your signage resources. If you do not have enough signs, or the appropriate signs to make an impact on Valentine’s Day, order new ones. You should also consider having custom signs crafted that directly link your business to the holiday. With the right messaging, and the right mix of signage, you can turn February into one of the most profitable months of the year.
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Original Source: http://blog.allneonsigns.com/business-signs/attracting-love-birds-business-valentines-day