All of the signs you use to promote your business are important, no matter how small they are or what they communicate to customers. But there are certain signs that are completely indispensable. One that does not get enough credit for driving customers through your front door is the open/closed sign. Having one, and using it properly, is an integral part of your signage mix.
You may think that it is obvious when you are open and closed, but your customers may not feel the same way. Just because the lights are on inside or people are visible behind the counter doesn’t mean that a business is open. When there is confusion, there is nothing more frustrating than parking a car, walking up to a door and finding that it is locked. Being able to clearly and consistently communicate when you are open to customers is a simple courtesy and a handy visual aid. Conversely, letting customers know when you are closed can save them a moment of frustration and build goodwill for your business.
If you do not have an open/closed sign, or the one you have is long overdue for an update, consider incorporating LED technology into your storefront. LED signs are the accepted gold standard for signage right now and create unique opportunities for any business, in any industry, to reach out to customers. These are just a few of the reasons why you should upgrade your open/closed sign to LED.
LED signs are bright, colorful and capable of producing full motion graphics depending on the model you use. Compared to paper open/closed signs, LED signs offer exceptional levels of visibility. It doesn’t matter if it is nighttime, storming outside, or you are located in a crowded marketplace, LED signs are easy to see.
When you rely on an LED screen to work as a sign, you have the freedom to change fonts, colors and creative messaging. Rather than using the same bland sign that everyone else does, you can customize it to reflect something about your business. You will draw in customers simply by having the foresight to do something different.
It could not be easier to install and operate an LED sign. The process requires little more than hanging it up, plugging it in and turning it on. Plus, LED lights use a miniscule amount of energy, so even if you leave your sign on day and night, it will not affect your electric bills in a significant way. LED bulbs also have an extra long life span, so you rarely need to worry about changing them.
An LED sign is an easy way to upgrade the look of your storefront. There is such a wide variety of signs on the market that it is easy to find one that complements the way your business looks.
If you are not already using an LED open/closed sign, you owe it to yourself and your customers to consider one. Today’s busy shoppers are looking for convenience, and this is one simple way to make it convenient to spend money at your business. Research the extensive inventory of open/closed LED signs to find the right one for you.
Original Source: http://blog.allneonsigns.com/business-signs/openclosed-important-sign-business