Taking Advantage of the Post-Holiday Rush

The two weeks immediately following Christmas are some of the busiest shopping days of the year. People are eager to exchange gifts, redeem gift certificates and spend cash. There are also basic services that need to be taken care of as people have their table linens cleaned and begin to pack up their decorations. Then, following New Year’s, there is a whole new round of resolution-based spending as people join gyms, update their wardrobes and start diets.

If your business is in the retail or service industries, you need to take advantage of this consumer rush. With so many people out and about, your first goal should be to get noticed, and there is no better way to do that than with the right signage. Using bright, bold neon or LED signs, and tailoring your messages to post-holiday shoppers, can drive in whole new streams of business. Here are a few tips.

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Use Your Open/Closed Sign

Many businesses close down for a day or two around the holidays. If you are open, make sure that everyone knows it by turning your sign on the minute you begin serving customers. Conversely, it can be a welcome courtesy to use a sign that actually says “Closed” so that you can avoid any potential confusion. We have all had instances when we have parked the car and walked through the ice only to find out that the place we were going wasn’t open.

Highlight Special Services

If you are running any discount deals, contests, special offers or other holiday promotions, use a sign to let everyone know. Some holiday shoppers are flush with spending money, but a whole other segment of customers has strained their budgets to prepare for the holidays and is now looking for a deal. Use your signs to tell everyone that they can get something extra if they do business with you.

Mention Your Return Policy

Returning merchandise is a stressful process. Every store has their own policies, and it is hard to know how a return request will be met. If you strive to make returns easy, mention it with a sign. It does not have to explain your whole policy, it simply needs to reassure your customers that taking things back is simple.

Use Signs to Add Character

Not every sign has to deliver a sales message. The holidays are a festive time, and many businesses decorate in some way. Adding seasonal signage to the interior or exterior of your space can enhance the atmosphere and enliven the mood of customers. If you live in a college town, you might also think about putting up a sign for the college football team as they enter bowl season. Think about what your customers are excited about, and try to reflect that in your signage.

The final point to emphasize is that around this time of year, electronic signs are much more effective. The days are often overcast, the nights come earlier, and there is the potential for storms. You can make sure you stand out through winter weather by using neon or LED signs. They are available in a wide range of looks, and you can always have a custom sign made. Light up your business after the holidays, and let all the shoppers know that you have what they need.

 

Image Source: commons.wikimedia.org/wiki/File:InsideWestfieldHawthorn.jpg

Original Source: http://blog.allneonsigns.com/business-signs/taking-advantage-post-holiday-rush

 

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