The holidays present both opportunities and challenges for local businesses. There is often an influx of customers, but businesses have to contend with unusual schedules, bad weather, and sometimes frazzled shoppers. Business owners also have to deal with stiff competition for the limited holiday shopping dollars that people have to spend.
One of the most reliable ways to make things easy on your business, and your customers, is to have clear, informative signage. This also helps you stand out from the competition. In order to make the most of the holiday shopping season, use the following kinds of neon signs.
The first thing that customers will want to know is whether or not you are open. With many businesses closing down on Christmas Day, Christmas Eve, and around New Year’s, it can be hard for customers to adapt to holiday hours. Make sure that if you are open, you have a bright, colorful, highly visible neon sign advertising that fact.
Just because Christmas is a major holiday doesn’t mean that commerce shuts down entirely. There are many people that are looking for goods and services on Christmas Day, or in the days immediately surrounding it. If you plan to be open on Christmas, or have special hours for the day after Christmas, use a neon sign to let everyone know. Restaurants especially can attract a lot of business by letting people know they are open Christmas Day.
People are always looking for deals around the holidays. If you want to offer special pricing or incentives, make sure people know about it. A butcher shop might have a deal on Christmas hams, or a dry cleaner might offer discounts for cleaning Santa suits. You can attract new and enthusiastic customers if you use neon signage to proudly display your holiday generosity.
Multicultural Holiday Appeal
Most associate the holidays with Christmas, but many people celebrate Hanukkah, Kwanzaa and other seasonal holidays. If you offer supplies to facilitate these celebrations, or you simply want to show your support for everyone’s traditions, make it known with signs. A neon sign of a menorah or Kwanzaa candles can show new customer demographics that you are excited about their holidays too. Even customers who celebrate Christmas will appreciate that you have so much respect for this special time of the year.
Sometimes the most effective holiday signs simply offer a warm greeting to everyone that passes by. A sign wishing people a “Merry Christmas” or “Happy Holidays” shows customers that you are in the holiday spirit and hoping everyone has a festive time. The best way to deliver this message is with a neon sign. Neon signs grab attention, standing out when it is nighttime, snowing, or your windows are fogged over, and they are an affordable signage option. Make the investment in a custom neon sign this season, and you can use it over and over again for years to come.
Image Source: www.flickr.com/photos/bestrated1/71801695
Original Source: http://blog.allneonsigns.com/business-strategy/help-business-stand-holiday-season