How to Make Your Small Business Stand Out in the Crowd

4440501893_5da6e636c9_oMarketing is more important for small businesses than it has ever been before. As larger outlets have begun offering many of the same services and product offerings that small businesses have built their reputation on, the level of competition in the marketplace is intense. That is why it is crucial to take steps to attract new customers and keep old ones.

Luckily, there are a number of low cost marketing strategies that have proven themselves to be effective. These range from classic tactics like effective signage, to newer 21st century customer outreach approaches based online. If you want your small business to get noticed and thrive, even in a tough economy, make an investment in one or all of these marketing strategies.

Loyalty Programs

Many small businesses have relied on some sort of loyalty program to encourage customers to come back over and over again. For instance, a sandwich shop might offer customers a free meal after they have purchased 10 sandwiches. Strategies like this are both exciting for the customer, and cost effective for the business. If you do institute a loyalty program, make sure that everyone who comes through the door knows about it, and make it as easy as possible to participate.


Never underestimate the power of a discount. Shoppers are always looking for a value, and the right coupon can attract streams of new business. You can opt to print out paper coupons and distribute them through the mail or local media, or you can choose to participate in online coupon programs like Groupon or Living Social. Make sure that the deal you offer is appealing enough to entice customers, but not so generous that it erases your profits.


If you have a relationship with other small businesses near you, or in complementary industries, find a way to combine your marketing efforts. You can use the other business as a way to distribute advertising about what you do, or to offer joint discounts. The key is to identify the businesses that your potential customers are likely to frequent, and to create an arrangement that is mutually beneficial for both businesses.


A custom neon sign one of the oldest marketing strategies for a good reason. Customers need to know who you are, what you do, and why you do it better than the competition. The right neon sign or led sign is a way to communicate all this crucial information to anyone who passes by the front of your business. A simple open sign, closed sign, or one that lists your operating hours can bring in a surprising amount of business. There are lots of techniques for creating effective signage, but neon signs have shown themselves to be unmissable. They are bright, colorful, and they communicate something about your business day or night.

Marketing your small business does not have to be a challenge as long as you approach the task thoughtfully. Identify your target customers, and then figure out what is appealing about your business. Creativity goes a lot farther than a big budget, so don’t be afraid to think outside the box. If you give potential customers a compelling reason to visit your business, they will be excited about walking through the front door.

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