Category Archives: Custom Neon Signs

Create a Unique Look for Your Floral Shop

If your business sells flowers, or anything related to floral design, February is one of the busiest months of the year. Valentine’s Day comes in the middle of the month, and people who don’t buy flowers at any other time of the year flock to buy bouquets of roses, or whatever bloom their significant other likes best. Floral Design Day happens on February 28th, offering an opportunity to celebrate the unique beauty of flowers and the delicate art of floral design. On top of all that, February is one of the coldest and grayest months of the year, and people try to beat the winter doldrums by sprucing their homes up with flowers.

neon_flowersYou owe it to yourself to take advantage of this unique month-long influx of business. The extra money you earn in February can help carry you through the lean months in the spring when flowers seem to be in bloom everywhere. Remember, though, that simply selling flowers is not enough to draw people in. Unless you are the only florist in town, you face stiff competition from other florists, grocery stores and convenience stores that sell bouquets around the holidays.

One cost-effective and attention-grabbing way to set yourself apart from the competition is to use your signage. With the right combination of messaging, technology and placement, you can get people looking at your store and thinking about flowers. If you want to make this a lucrative year, now is the time to begin planning. Follow these tips to use signage more effectively.

Advertise Your Hours

First and foremost, your new and returning customers need to know when you are available to sell them flowers. Make sure you use an open/closed sign, and be sure that it displays your status the minute you open your doors. Also, if you are open late, early in the morning or at unusual times to facilitate holiday shoppers, make sure you show off that fact.

Highlight Your Specials

Just because Valentine’s Day is a celebration of love doesn’t mean that people want to break the bank celebrating it. You can attract a surprising amount of new business by appealing to value-oriented shoppers. If you are offering discounts, promotions or other special offers, highlight them with your signage.

Describe Your Services

Do you have a unique variety of flowers for sale, a special kind of bouquet, candy, cards or stuffed animals? If so, let everyone know. Think about the goods and services besides flowers that shoppers in February are looking for, and mention them with a big, bold sign. Customers are more likely to shop with you if they know they can get everything they need in one place.

Use the Right Kind of Signs

You have a brief window of time to make an impression. If your goal is to attract customers driving home from work on a dark and dreary night, looking for a last minute bouquet to pick up for their spouse, this window may only be a few seconds. Make sure that your marketing messages hit with an impact by using neon or LED signs. These bright and colorful signs attract attention, are visible in any condition, have the space and flexibility to deliver nuanced messages, and give character to your business. For the cost, ease of use and overall effect, there is no better value available today.

 

Image Source: pixabay.com/en/flowers-neon-green-blue-yellow-77486
Original Source: http://blog.allneonsigns.com/custom-neon-signs/create-unique-look-floral-shop/

Make Your Salon Stand Out With LED Signage

If you run a hair salon, nail studio, beauty salon or barber shop, you understand how tough the competition is. You might have direct competitors on the same block, in the same strip mall or even just a few doors down. With so many services concentrated in the same area, it becomes especially difficult to attract new customers.

OLYMPUS DIGITAL CAMERAEven more of a challenge is that many salons and stylists have to set up shop in strip malls, old store fronts or off the beaten path locations. Without the eye-catching effects of new construction or comprehensive renovations, these businesses often get overlooked. It is a frustrating aspect of the industry, but one that all business owners have to adapt to.

The good news is that there are easy ways to enhance the look of your existing location and set yourself apart from your competition. You simply need to use signage to your advantage. When the right kind of signs display the right message in the right direction, it is one of the most potent forms of advertising available. Follow these tips to use old and new signs to bring customers into your small business.

Highlight Your Services

If there are direct competitors in your neighborhood, what do you do different? Does your salon offer tanning, waxing, massages or exotic aesthetic treatments? Make sure potential customers know about your singular services.

Use an Open/Closed Sign

This may seem obvious, but you would not believe how many beauty parlors and nail shops do not take advantage of this kind of signage. Make sure customers know when you are open from the minute that you are.

Advertise Deals

The beauty business is fickle. Some people stick with the same hairdresser or nail technician for years, but many more bounce around looking for the best price or the most generous service. Attract uncommitted or value-oriented customers by advertising deals, special offers, events and any other opportunity to get more for less.

Highlight Your Name

Name recognition benefits any business. Make sure that your customers know the name of your business from the minute they first walk through the door. Even more importantly, drivers, pedestrians and anyone else passing by should be able to easily read your name. Make it convenient for people to find you and talk about you.

Use the Right Signage Technologies

So far, all of our tips have focused on your messaging. The way you deliver those messages and the kinds of signs you use are just as important. If you want to really stand out, you need to use electronic signage technologies like neon or LED. Not only do these signs give your storefront a clean and contemporary look, they are highly visible. You can easily see and read them at any time of day, even in bad weather. No matter what you want to communicate, you can communicate it louder with neon or LED.

Take the time to evaluate the way you are using signage right now. What condition are your current signs in? Is it time to add new ones to the mix, or to commit to an entirely new signage strategy? Would a custom sign give your business some real character? You may not have much to spend on advertising, but a one time investment in new signage is money well spent.

 

Image Source: commons.wikimedia.org/wiki/File:Fiona%27s_HAIR_SALON,_Omagh_-_geograph.org.uk_-_137954.jpg

Original Source: http://blog.allneonsigns.com/custom-neon-signs/make-salon-stand-led-signage/