If your business sells flowers, or anything related to floral design, February is one of the busiest months of the year. Valentine’s Day comes in the middle of the month, and people who don’t buy flowers at any other time of the year flock to buy bouquets of roses, or whatever bloom their significant other likes best. Floral Design Day happens on February 28th, offering an opportunity to celebrate the unique beauty of flowers and the delicate art of floral design. On top of all that, February is one of the coldest and grayest months of the year, and people try to beat the winter doldrums by sprucing their homes up with flowers.
You owe it to yourself to take advantage of this unique month-long influx of business. The extra money you earn in February can help carry you through the lean months in the spring when flowers seem to be in bloom everywhere. Remember, though, that simply selling flowers is not enough to draw people in. Unless you are the only florist in town, you face stiff competition from other florists, grocery stores and convenience stores that sell bouquets around the holidays.
One cost-effective and attention-grabbing way to set yourself apart from the competition is to use your signage. With the right combination of messaging, technology and placement, you can get people looking at your store and thinking about flowers. If you want to make this a lucrative year, now is the time to begin planning. Follow these tips to use signage more effectively.
Advertise Your Hours
First and foremost, your new and returning customers need to know when you are available to sell them flowers. Make sure you use an open/closed sign, and be sure that it displays your status the minute you open your doors. Also, if you are open late, early in the morning or at unusual times to facilitate holiday shoppers, make sure you show off that fact.
Highlight Your Specials
Just because Valentine’s Day is a celebration of love doesn’t mean that people want to break the bank celebrating it. You can attract a surprising amount of new business by appealing to value-oriented shoppers. If you are offering discounts, promotions or other special offers, highlight them with your signage.
Describe Your Services
Do you have a unique variety of flowers for sale, a special kind of bouquet, candy, cards or stuffed animals? If so, let everyone know. Think about the goods and services besides flowers that shoppers in February are looking for, and mention them with a big, bold sign. Customers are more likely to shop with you if they know they can get everything they need in one place.
Use the Right Kind of Signs
You have a brief window of time to make an impression. If your goal is to attract customers driving home from work on a dark and dreary night, looking for a last minute bouquet to pick up for their spouse, this window may only be a few seconds. Make sure that your marketing messages hit with an impact by using neon or LED signs. These bright and colorful signs attract attention, are visible in any condition, have the space and flexibility to deliver nuanced messages, and give character to your business. For the cost, ease of use and overall effect, there is no better value available today.
Image Source: pixabay.com/en/flowers-neon-green-blue-yellow-77486
Original Source: http://blog.allneonsigns.com/custom-neon-signs/create-unique-look-floral-shop/