Category Archives: Sports Memorabilia

How to Attract Winter Olympics Enthusiasts to Your Store

yhst-39255723373684_2267_171148690For two weeks at the beginning of February, the entire world will be focuses on the thrilling athletic action taking place at the Winter Olympics in Sochi. This truly global celebration captivates billions of viewers and connects people across borders like few other events can. There is a lot of excitement about this years games, and some compelling storylines and possible future heroes already in development. We expect this to be one of the most widely watched and long remember Winter Olympics of all time.

Your customers are probably excited about the Olympics, and this creates opportunities for your business. This is especially true if you run a sports related business like a memorabilia store, athletic equipment retailer, or clothing supplier. It is even true for businesses like bars and convenience stores. If you combine the right sales pitches with the right forms of message delivery, you can take advantage of Olympic excitement to make serious amounts of extra revenue this month.

Consider the example of the memorabilia store. In the weeks surrounding the Olympics, there is near constant media coverage about past games, and many people find themselves reflecting back on their own experiences with the Olympics. If your store sells autographs, medals, commemorative posters or other Olympic memorabilia, this is the time to tell customers about it. Consider the sporting goods store too. Following the Olympics, there is often a rush to buy ice skates for kids who want to take up lessons, or hockey gear for young players that have been inspired by the national teams they saw at the Olympics. Rarely are so many people excited about sports, which makes it an ideal time to sell the necessary equipment.

In order to sieze these opportunities, however, you have to know what you customers want to hear, and how you can deliver that message the loudest. We have put together this simple guide to help you attract Olympics enthusiasts to your store.

  • Determine How Your Business Relates to the Olympics – What product or service do you sell that would appeal to people watching the Olympics? This could include anything from the equipment the athletes use, to the snacks and drinks people like when they are watching the games. When you think outside the box, there is a way to link almost any business to Olympic excitement.
  • Create Excitement Around the Olympics – In order to generate the most money around the Olympics, you need to induce people to buy during this specific time of year. The first step is to keep them informed about the start of the games, storylines that are unfolding, and major events coming up. The second step is to design deals, discounts, sales, and special offers targeted at Olympic related merchandise.
  • Broadcast Your Message Clearly – The final and most important step is to let everyone know that you share in their enthusiasm. Use your signage to tell people about products, discounts, and special news. If need be, order more signage, or customized signage to get your message across. And remember, you only have a limited time to communicate your message, so make sure you use signage technologies that are bright, bold, highly visible, and adaptable to a wide range of messages. Neon and LED signs are your best bet for grabbing the attention of both passionate and casual Winter Olympics fans.

Now is the time to start planning your Winter Olympics strategy. Make a survey of the resources you have on hand, and make sure you are equipped to handle the challenges and opportunities of doing business during the Olympics. If you need to order new signage, design custom signage, or consult with a professional about your signage options, do so as quickly as possible.

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College Football: America’s True Pastime


College Football: America’s True Pastime

On Saturdays throughout the fall, millions of people take part in the excitement of college football. They pour into stadiums in the tens of thousands often with painted chests and elaborate costumes. And if they can’t make it to the game, they often gather together with alumni to cheer on their alma mater and share in the energy of the sport.

College football is a big deal in America, and in terms of fan interest and revenue, it rivals all of the professional sports. Some people even choose where they will go to college based on how they feel about its football team. The football team is a symbol of the school as a whole, and when the team wins, the whole school has something to feel proud about. Read on to learn how football made its way into college athletics, and how some of today’s fans take showing their support to the next level.

History of College Football

The first ever college football game took place in 1869 between Rutgers and Princeton. The rules they played by would eventually evolve into the game we know now, but that first game looked more like a soccer match than a gridiron competition. The game was inspired by rugby, but in its early form there were no standardized rules, and teams at different schools often played by wildly different interpretations.

The game developed throughout the 19th century, becoming formalized and gaining popularity. The sport was notable for its violence. Over a 15 year period, as many as 330 college athletes died on the field while playing football. That led to rule changes and new safety measures, and the body tasked with overseeing this process eventually developed into the NCAA.

The forward pass was added to the rules in 1910, and the game took on the form many of us recognize as football. It grew in popularity throughout the 20th century, even as the NFL began to offer a professional product. Today, college football is the most watched college sport, and there are six college stadiums in the United States that have a seating capacity over 100,000.

Famous College Football Traditions

College football teams often have a rabid fan base made up largely of 18-22 year olds. That leads to a lot of enthusiasm. Unique traditions have sprouted up around the country and are considered sacred by some die hard fans. These are a few of the most colorful.

  • Arkansas Razorbacks fans raise their hands in the air and call out “woo, pig sooie” as a rallying cry.
  • Florida Gators fans do the “gator chomp” to intimidate rival fans. The gesture looks like an alligator’s mouth snapping shut.
  • When the Oklahoma Sooners score, two horses pull a covered wagon across the field.
  • Before every home game, a member of the USC band runs to the middle of the field and stabs a sword through the middle of the USC logo.

If you love college football and have a favorite team, one of the best ways to show your support is with a custom neon sign. You can have the teams colors, logo, and mascot glowing brightly before each game. You can even create a custom sign to root on your team in your own unique way. Before next season, make sure you are ready to be the biggest fan from your school.

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