Tag Archives: business marketing

Make Your Salon Stand Out With LED Signage

If you run a hair salon, nail studio, beauty salon or barber shop, you understand how tough the competition is. You might have direct competitors on the same block, in the same strip mall or even just a few doors down. With so many services concentrated in the same area, it becomes especially difficult to attract new customers.

OLYMPUS DIGITAL CAMERAEven more of a challenge is that many salons and stylists have to set up shop in strip malls, old store fronts or off the beaten path locations. Without the eye-catching effects of new construction or comprehensive renovations, these businesses often get overlooked. It is a frustrating aspect of the industry, but one that all business owners have to adapt to.

The good news is that there are easy ways to enhance the look of your existing location and set yourself apart from your competition. You simply need to use signage to your advantage. When the right kind of signs display the right message in the right direction, it is one of the most potent forms of advertising available. Follow these tips to use old and new signs to bring customers into your small business.

Highlight Your Services

If there are direct competitors in your neighborhood, what do you do different? Does your salon offer tanning, waxing, massages or exotic aesthetic treatments? Make sure potential customers know about your singular services.

Use an Open/Closed Sign

This may seem obvious, but you would not believe how many beauty parlors and nail shops do not take advantage of this kind of signage. Make sure customers know when you are open from the minute that you are.

Advertise Deals

The beauty business is fickle. Some people stick with the same hairdresser or nail technician for years, but many more bounce around looking for the best price or the most generous service. Attract uncommitted or value-oriented customers by advertising deals, special offers, events and any other opportunity to get more for less.

Highlight Your Name

Name recognition benefits any business. Make sure that your customers know the name of your business from the minute they first walk through the door. Even more importantly, drivers, pedestrians and anyone else passing by should be able to easily read your name. Make it convenient for people to find you and talk about you.

Use the Right Signage Technologies

So far, all of our tips have focused on your messaging. The way you deliver those messages and the kinds of signs you use are just as important. If you want to really stand out, you need to use electronic signage technologies like neon or LED. Not only do these signs give your storefront a clean and contemporary look, they are highly visible. You can easily see and read them at any time of day, even in bad weather. No matter what you want to communicate, you can communicate it louder with neon or LED.

Take the time to evaluate the way you are using signage right now. What condition are your current signs in? Is it time to add new ones to the mix, or to commit to an entirely new signage strategy? Would a custom sign give your business some real character? You may not have much to spend on advertising, but a one time investment in new signage is money well spent.

 

Image Source: commons.wikimedia.org/wiki/File:Fiona%27s_HAIR_SALON,_Omagh_-_geograph.org.uk_-_137954.jpg

Original Source: http://blog.allneonsigns.com/custom-neon-signs/make-salon-stand-led-signage/

 

Attracting Love Birds to Your Business on Valentine’s Day

Valentine’s Day is one of the most popular holidays of the year to go out. Couples across the country make dinner reservations at fancy eateries and plan to have more elaborate and expensive meals than they normally do. Conversely, many people who do not have a significant other ignore the holiday by going to their favorite bar, or ordering takeout. No matter how you feel about Valentine’s Day, or what your romantic status is, most people end up acknowledging the holiday in one way or another.

If you run a business, there is a lot of holiday-related revenue to be earned. Restaurants are not the only businesses that see a Valentine’s Day boost either. Candy stores, florists, stationary stores and gift shops all see extra demand from customers who want to make a romantic gesture. The best way to take advantage of this once a year opportunity is to advertise in the right way, and to do that you need to use signage.

heart_signValentine’s Day may be widely celebrated, but that doesn’t mean it is widely remembered. For many people, the date is simply February 14th until they are reminded that it is Valentine’s Day and they need to do something special. A large percentage of Valentine’s Day purchases are made impulsively, out of convenience and at the last minute. That is why you should make an extra effort to remind people of the holiday, and to tell customers why they should shop at your store and not others.

Neon and LED signs are particularly good at delivering this type of message. In addition to being bright, bold and attention grabbing, their unique properties make it easy to communicate directly with customers. If you plan to run specials on meals for two, bouquets of roses, boxes of chocolates or cards, your neon and LED signage can let everyone who passes by know about them.

You can also use these signs to build enthusiasm for the holiday and give character to your business. A neon sign in the shape of a heart, cupid, or that says “Love” may not advertise any specific product, but it reminds people of the holiday and identifies your business as a Valentine’s Day authority.

It is also important to incorporate your conventional signage into the mix. Couples who do not plan in advance often find themselves driving around looking for a romantic restaurant to try. The first thing they need to know is whether or not you are open. On the night of Valentine’s Day, a simple neon sign saying “open/closed” can be a helpful tool for your customers. Other signs advertising your hours, services or specialties can also come in handy.

If you want to capitalize on the holiday, the time to begin planning is now. Decide what kind of Valentine’s Day specials make the most economic sense, and then evaluate your signage resources. If you do not have enough signs, or the appropriate signs to make an impact on Valentine’s Day, order new ones. You should also consider having custom signs crafted that directly link your business to the holiday. With the right messaging, and the right mix of signage, you can turn February into one of the most profitable months of the year.

 

Image Source: www.flickr.com/photos/mag3737/452822032

Original Source: http://blog.allneonsigns.com/business-signs/attracting-love-birds-business-valentines-day