Tag Archives: business signs

Women’s History Month: Honoring Female Inventors

March is Women’s History Month, a time to honor the valuable contributions that women have made to politics, history, art, culture and science. If you run a small business, this is a holiday worth celebrating all month long. At least half, and possibly a majority, of your customers are women, and women’s history is a proud tradition that anyone can support.

If your business relies on neon or LED signs, think about using them to highlight the celebration and the achievements of women. Sometimes, the most valuable message you can put on your signage has nothing to do with products, sales or hours. Joining in the celebration of Women’s History Month illustrates to everyone that passes by your business that you care about the integral role women have played in this country and beyond.

Simply pointing out that March is Women’s History Month is a great start. From there, use your signage to celebrate individual women, especially inventors. Some of the most important items we use in day-to-day life were invented by women, but too few people know about them. These are a few examples to get you started.

Hedy_LamarrHedy Lamarr

In addition to being one of the most popular actresses of her generation, Hedy Lamarr was an accomplished inventor. During WWII, Lamarr helped to develop a wireless communications technology for transmitting classified information. Aspects of this technology are now used in everything from Wi-Fi to cell phones.

Patsy ShermanPatsy_Sherman

Patsy Sherman was already a pioneer when she joined 3M in the early ’50s and became one of the few women working in the R&D department. She distinguished herself even further by inventing “Scotchguard” stain repellant, a product that is still widely used today.

Bette Nesmith Graham

Some inventions are so helpful, and so ubiquitous, that it is hard to imagine a time when they did not exist. When Bette Nesmith Graham invented “Liquid Paper” in 1958, she changed the way that people went about clerical work. Open up the drawers in any desk, and you are likely to find a bottle of “Liquid Paper.”

Mary Anderson

Before Mary Anderson, driving in rain, snow or inclement weather was next to impossible. That all changed when she invented the first set of windshield wiper blades in 1903. This simple solution to a common problem changed the way that people thought about automobiles, and the blades we use today follow essentially the same principles that Anderson pioneered.

This list barely scratches the surface of notable inventors. Think about the products and services that are most important to your customers, and do a little research to find out what role women inventors played in their development. As long as you are respectful and excited, there is no wrong way to celebrate Women’s History Month. Before we get any further into the month, configure your signage to offer a message of celebration.

 

Image Sources: en.wikipedia.org/wiki/File:Hedy_Lamarr-publicity.JPG; en.wikipedia.org/wiki/File:Patsy_Sherman.jpg

Original Source: http://blog.allneonsigns.com/all-neon-signs-news-events/womens-history-month-honoring-female-inventors

Create a Unique Look for Your Floral Shop

If your business sells flowers, or anything related to floral design, February is one of the busiest months of the year. Valentine’s Day comes in the middle of the month, and people who don’t buy flowers at any other time of the year flock to buy bouquets of roses, or whatever bloom their significant other likes best. Floral Design Day happens on February 28th, offering an opportunity to celebrate the unique beauty of flowers and the delicate art of floral design. On top of all that, February is one of the coldest and grayest months of the year, and people try to beat the winter doldrums by sprucing their homes up with flowers.

neon_flowersYou owe it to yourself to take advantage of this unique month-long influx of business. The extra money you earn in February can help carry you through the lean months in the spring when flowers seem to be in bloom everywhere. Remember, though, that simply selling flowers is not enough to draw people in. Unless you are the only florist in town, you face stiff competition from other florists, grocery stores and convenience stores that sell bouquets around the holidays.

One cost-effective and attention-grabbing way to set yourself apart from the competition is to use your signage. With the right combination of messaging, technology and placement, you can get people looking at your store and thinking about flowers. If you want to make this a lucrative year, now is the time to begin planning. Follow these tips to use signage more effectively.

Advertise Your Hours

First and foremost, your new and returning customers need to know when you are available to sell them flowers. Make sure you use an open/closed sign, and be sure that it displays your status the minute you open your doors. Also, if you are open late, early in the morning or at unusual times to facilitate holiday shoppers, make sure you show off that fact.

Highlight Your Specials

Just because Valentine’s Day is a celebration of love doesn’t mean that people want to break the bank celebrating it. You can attract a surprising amount of new business by appealing to value-oriented shoppers. If you are offering discounts, promotions or other special offers, highlight them with your signage.

Describe Your Services

Do you have a unique variety of flowers for sale, a special kind of bouquet, candy, cards or stuffed animals? If so, let everyone know. Think about the goods and services besides flowers that shoppers in February are looking for, and mention them with a big, bold sign. Customers are more likely to shop with you if they know they can get everything they need in one place.

Use the Right Kind of Signs

You have a brief window of time to make an impression. If your goal is to attract customers driving home from work on a dark and dreary night, looking for a last minute bouquet to pick up for their spouse, this window may only be a few seconds. Make sure that your marketing messages hit with an impact by using neon or LED signs. These bright and colorful signs attract attention, are visible in any condition, have the space and flexibility to deliver nuanced messages, and give character to your business. For the cost, ease of use and overall effect, there is no better value available today.

 

Image Source: pixabay.com/en/flowers-neon-green-blue-yellow-77486
Original Source: http://blog.allneonsigns.com/custom-neon-signs/create-unique-look-floral-shop/

Make Your Salon Stand Out With LED Signage

If you run a hair salon, nail studio, beauty salon or barber shop, you understand how tough the competition is. You might have direct competitors on the same block, in the same strip mall or even just a few doors down. With so many services concentrated in the same area, it becomes especially difficult to attract new customers.

OLYMPUS DIGITAL CAMERAEven more of a challenge is that many salons and stylists have to set up shop in strip malls, old store fronts or off the beaten path locations. Without the eye-catching effects of new construction or comprehensive renovations, these businesses often get overlooked. It is a frustrating aspect of the industry, but one that all business owners have to adapt to.

The good news is that there are easy ways to enhance the look of your existing location and set yourself apart from your competition. You simply need to use signage to your advantage. When the right kind of signs display the right message in the right direction, it is one of the most potent forms of advertising available. Follow these tips to use old and new signs to bring customers into your small business.

Highlight Your Services

If there are direct competitors in your neighborhood, what do you do different? Does your salon offer tanning, waxing, massages or exotic aesthetic treatments? Make sure potential customers know about your singular services.

Use an Open/Closed Sign

This may seem obvious, but you would not believe how many beauty parlors and nail shops do not take advantage of this kind of signage. Make sure customers know when you are open from the minute that you are.

Advertise Deals

The beauty business is fickle. Some people stick with the same hairdresser or nail technician for years, but many more bounce around looking for the best price or the most generous service. Attract uncommitted or value-oriented customers by advertising deals, special offers, events and any other opportunity to get more for less.

Highlight Your Name

Name recognition benefits any business. Make sure that your customers know the name of your business from the minute they first walk through the door. Even more importantly, drivers, pedestrians and anyone else passing by should be able to easily read your name. Make it convenient for people to find you and talk about you.

Use the Right Signage Technologies

So far, all of our tips have focused on your messaging. The way you deliver those messages and the kinds of signs you use are just as important. If you want to really stand out, you need to use electronic signage technologies like neon or LED. Not only do these signs give your storefront a clean and contemporary look, they are highly visible. You can easily see and read them at any time of day, even in bad weather. No matter what you want to communicate, you can communicate it louder with neon or LED.

Take the time to evaluate the way you are using signage right now. What condition are your current signs in? Is it time to add new ones to the mix, or to commit to an entirely new signage strategy? Would a custom sign give your business some real character? You may not have much to spend on advertising, but a one time investment in new signage is money well spent.

 

Image Source: commons.wikimedia.org/wiki/File:Fiona%27s_HAIR_SALON,_Omagh_-_geograph.org.uk_-_137954.jpg

Original Source: http://blog.allneonsigns.com/custom-neon-signs/make-salon-stand-led-signage/

 

Open/Closed: The Most Important Sign At Your Business

All of the signs you use to promote your business are important, no matter how small they are or what they communicate to customers. But there are certain signs that are completely indispensable. One that does not get enough credit for driving customers through your front door is the open/closed sign. Having one, and using it properly, is an integral part of your signage mix.

open_signYou may think that it is obvious when you are open and closed, but your customers may not feel the same way. Just because the lights are on inside or people are visible behind the counter doesn’t mean that a business is open. When there is confusion, there is nothing more frustrating than parking a car, walking up to a door and finding that it is locked. Being able to clearly and consistently communicate when you are open to customers is a simple courtesy and a handy visual aid. Conversely, letting customers know when you are closed can save them a moment of frustration and build goodwill for your business.

If you do not have an open/closed sign, or the one you have is long overdue for an update, consider incorporating LED technology into your storefront. LED signs are the accepted gold standard for signage right now and create unique opportunities for any business, in any industry, to reach out to customers. These are just a few of the reasons why you should upgrade your open/closed sign to LED.

Visibility

LED signs are bright, colorful and capable of producing full motion graphics depending on the model you use. Compared to paper open/closed signs, LED signs offer exceptional levels of visibility. It doesn’t matter if it is nighttime, storming outside, or you are located in a crowded marketplace, LED signs are easy to see.

Customization

When you rely on an LED screen to work as a sign, you have the freedom to change fonts, colors and creative messaging. Rather than using the same bland sign that everyone else does, you can customize it to reflect something about your business. You will draw in customers simply by having the foresight to do something different.

Easy Maintenance

It could not be easier to install and operate an LED sign. The process requires little more than hanging it up, plugging it in and turning it on. Plus, LED lights use a miniscule amount of energy, so even if you leave your sign on day and night, it will not affect your electric bills in a significant way. LED bulbs also have an extra long life span, so you rarely need to worry about changing them.

Contemporary Look

An LED sign is an easy way to upgrade the look of your storefront. There is such a wide variety of signs on the market that it is easy to find one that complements the way your business looks.

If you are not already using an LED open/closed sign, you owe it to yourself and your customers to consider one. Today’s busy shoppers are looking for convenience, and this is one simple way to make it convenient to spend money at your business. Research the extensive inventory of open/closed LED signs to find the right one for you.

 

Original Source: http://blog.allneonsigns.com/business-signs/openclosed-important-sign-business

Prevent Problems With Your Neon Signs

internet_cafe_signSignage problems can present serious headaches for business owners. If you rely on a neon sign to tell your customers that your are open or that you have service 24 hours, and suddenly that sign goes out, what will your customers think? They may assume that you have closed permanently, or changed the way you run your business.

That is why regular maintenance and upkeep of your neon signs is so important. You want them to be glowing vibrantly both day and night. There are simple preventative measures you can take to keep your neon sign running longer, and easy ways to troubleshoot common problems. If you rely on neon signs, be sure to read through this guide.

Dust Your Signs

Over time, dust and dirt will collect on the tubes of your neon sign and dull their luster. In other rare circumstances, these particulates can even present a fire hazard. Make a commitment to regularly dust your neon signs to keep them at optimal running conditions. The first step is to turn the sign off and unplug it. After the sign is cool, use a feather duster or cotton cloth to wipe down the neon tubes. Be careful that you do not disconnect any of the wires. Do not use water or detergents, as these can cause greater problems.

Use Your Sign Appropriately

Neon signs cannot be used interchangeably for indoor and outdoor use. The majority are for indoor use, and they must be modified if they will be exposed to the elements. In general, it is a good idea to keep all your neon signage indoors so that it is safe from severe weather and vandals. However, if you feel it’s necessary to put signage outdoors, make sure it is properly equipped.

Follow the Manufacturer’s Instructions

Your neon sign will come with an information packet that answers all of the most common questions and provides detailed instructions for use. Be sure to follow this guide to the letter. There is a lot of conflicting information online about how to properly use neon signs, and the simple fact is that every manufacturer makes their signs a little differently. The information your manufacturer provides should be considered the most reliable and authoritative. In some cases, you also risk voiding your warranty if the sign is used improperly.

Make Sign Maintenance Routine

The best way to keep your neon signs in excellent running order is to keep a regular eye on them. If your businesses uses a checklist or some other method to ensure that maintenance is done systematically, make an inspection of the signs a part of it. The sooner you catch problems, the easier they are to repair.

In general, neon signs require a minimum amount of maintenance. Mostly you just turn them on and off. But at All Neon Signs, we are absolutely committed to your satisfaction, which is why we offer a one year warranty on all of our electric signs. If you ever have issues after the end of the warranty, we can arrange for service or replacement.

 

Image Source: commons.wikimedia.org/wiki/File:Neon_Internet_Cafe_open_24_hours.jpg

Original Source: http://blog.allneonsigns.com/business-signs/prevent-problems-neon-signs

Prepare Your Signage For Winter Weather

The winter months present unique challenges for small businesses. The weather becomes colder, which limits the amount of foot traffic passing outside. Grey days and snowy weather can make it difficult for customers to find you. Many people also change their schedule when the days get shorter, and they want to spend their nights at home.

If you run a businesses, it is important that your signage changes with the season. For instance, restaurant owners don’t need a sign advertising patio seating when it is 20 degrees outside. Conversely, that same restaurant may want to put out a sign advertising hot soups or holiday meals. Customers are looking for different things in the winter than at any other time of year.

winter-neon-signsIf you want to make the most of your holiday signage this winter, plan ahead. Look at the signs you have up now, and think about how well they will function once it starts getting cold. Use these simple tips to have the most impact.

Think About Visibility

How well can your signs be seen in the winter? Imagine, for instance, that your business uses a folding sign with a chalkboard on it to advertise daily specials. This works in the summer when people are out walking or driving with the windows down, but in the winter when car windows are crusted over with ice and people are staying indoors, the visibility of that sign plummets.

Switching from conventional printed signage to neon signage can help you get noticed. Neon signs are bright and colorful, and they are highly visible even in poor weather. The warm glow of a neon sign is also inviting on a cold, gloomy day. Decide what your customers most need to know, and then use neon signage to keep them informed.

Holiday Hours

With Thanksgiving, Christmas and New Years all coming in quick succession, most businesses are forced to adapt to a new schedule. If you plan to be open on Christmas day, or to open extra early on Black Friday, make sure that all your customers know. At the very least, you need to have a highly visible Open/Closed sign in your front window so that customers both new and old know when to stop in.

Winter Products

It only makes sense that people purchase different things during cold months than during warm months. If you have a sign out advertising a sale on swimsuits, it is probably time to take it down. Make sure that your signage relates to the products people most want to buy. Hardware stores should advertise that they have ice melt, coffee shops should brag about their hot chocolate, and clothing stores should offer specials on hats and gloves. Customers are more likely to stop in if they know you sell what they most want to buy.

One final consideration is the maintenance of your signs during the winter months. That is one of the major advantages of neon signage. Unlike most other signs, neon signs stay inside your business, so they are largely immune to the effects of cold temperatures and winter storms. That means that an investment in a neon sign will last longer than almost any other kind of signage. If you want to grow you business this winter, make sure you have the right signs, and make sure they are neon.

 

Image Source: www.flickr.com/photos/evanzxcv/5483654341

Original Source: http://blog.allneonsigns.com/business-strategy/prepare-signage-winter-weather

Help Your Business Stand Out This Holiday Season

The holidays present both opportunities and challenges for local businesses. There is often an influx of customers, but businesses have to contend with unusual schedules, bad weather, and sometimes frazzled shoppers. Business owners also have to deal with stiff competition for the limited holiday shopping dollars that people have to spend.

One of the most reliable ways to make things easy on your business, and your customers, is to have clear, informative signage. This also helps you stand out from the competition. In order to make the most of the holiday shopping season, use the following kinds of neon signs.

neon-bird-houseOpen/Closed

The first thing that customers will want to know is whether or not you are open. With many businesses closing down on Christmas Day, Christmas Eve, and around New Year’s, it can be hard for customers to adapt to holiday hours. Make sure that if you are open, you have a bright, colorful, highly visible neon sign advertising that fact.

Holiday Hours

Just because Christmas is a major holiday doesn’t mean that commerce shuts down entirely. There are many people that are looking for goods and services on Christmas Day, or in the days immediately surrounding it. If you plan to be open on Christmas, or have special hours for the day after Christmas, use a neon sign to let everyone know. Restaurants especially can attract a lot of business by letting people know they are open Christmas Day.

Holiday Specials

People are always looking for deals around the holidays. If you want to offer special pricing or incentives, make sure people know about it. A butcher shop might have a deal on Christmas hams, or a dry cleaner might offer discounts for cleaning Santa suits. You can attract new and enthusiastic customers if you use neon signage to proudly display your holiday generosity.

Multicultural Holiday Appeal

Most associate the holidays with Christmas, but many people celebrate Hanukkah, Kwanzaa and other seasonal holidays. If you offer supplies to facilitate these celebrations, or you simply want to show your support for everyone’s traditions, make it known with signs. A neon sign of a menorah or Kwanzaa candles can show new customer demographics that you are excited about their holidays too. Even customers who celebrate Christmas will appreciate that you have so much respect for this special time of the year.

Holiday Greetings

Sometimes the most effective holiday signs simply offer a warm greeting to everyone that passes by. A sign wishing people a “Merry Christmas” or “Happy Holidays” shows customers that you are in the holiday spirit and hoping everyone has a festive time. The best way to deliver this message is with a neon sign. Neon signs grab attention, standing out when it is nighttime, snowing, or your windows are fogged over, and they are an affordable signage option. Make the investment in a custom neon sign this season, and you can use it over and over again for years to come.

 

Image Source: www.flickr.com/photos/bestrated1/71801695

Original Source: http://blog.allneonsigns.com/business-strategy/help-business-stand-holiday-season