Tag Archives: holidays

Attracting Love Birds to Your Business on Valentine’s Day

Valentine’s Day is one of the most popular holidays of the year to go out. Couples across the country make dinner reservations at fancy eateries and plan to have more elaborate and expensive meals than they normally do. Conversely, many people who do not have a significant other ignore the holiday by going to their favorite bar, or ordering takeout. No matter how you feel about Valentine’s Day, or what your romantic status is, most people end up acknowledging the holiday in one way or another.

If you run a business, there is a lot of holiday-related revenue to be earned. Restaurants are not the only businesses that see a Valentine’s Day boost either. Candy stores, florists, stationary stores and gift shops all see extra demand from customers who want to make a romantic gesture. The best way to take advantage of this once a year opportunity is to advertise in the right way, and to do that you need to use signage.

heart_signValentine’s Day may be widely celebrated, but that doesn’t mean it is widely remembered. For many people, the date is simply February 14th until they are reminded that it is Valentine’s Day and they need to do something special. A large percentage of Valentine’s Day purchases are made impulsively, out of convenience and at the last minute. That is why you should make an extra effort to remind people of the holiday, and to tell customers why they should shop at your store and not others.

Neon and LED signs are particularly good at delivering this type of message. In addition to being bright, bold and attention grabbing, their unique properties make it easy to communicate directly with customers. If you plan to run specials on meals for two, bouquets of roses, boxes of chocolates or cards, your neon and LED signage can let everyone who passes by know about them.

You can also use these signs to build enthusiasm for the holiday and give character to your business. A neon sign in the shape of a heart, cupid, or that says “Love” may not advertise any specific product, but it reminds people of the holiday and identifies your business as a Valentine’s Day authority.

It is also important to incorporate your conventional signage into the mix. Couples who do not plan in advance often find themselves driving around looking for a romantic restaurant to try. The first thing they need to know is whether or not you are open. On the night of Valentine’s Day, a simple neon sign saying “open/closed” can be a helpful tool for your customers. Other signs advertising your hours, services or specialties can also come in handy.

If you want to capitalize on the holiday, the time to begin planning is now. Decide what kind of Valentine’s Day specials make the most economic sense, and then evaluate your signage resources. If you do not have enough signs, or the appropriate signs to make an impact on Valentine’s Day, order new ones. You should also consider having custom signs crafted that directly link your business to the holiday. With the right messaging, and the right mix of signage, you can turn February into one of the most profitable months of the year.

 

Image Source: www.flickr.com/photos/mag3737/452822032

Original Source: http://blog.allneonsigns.com/business-signs/attracting-love-birds-business-valentines-day

Taking Advantage of the Post-Holiday Rush

The two weeks immediately following Christmas are some of the busiest shopping days of the year. People are eager to exchange gifts, redeem gift certificates and spend cash. There are also basic services that need to be taken care of as people have their table linens cleaned and begin to pack up their decorations. Then, following New Year’s, there is a whole new round of resolution-based spending as people join gyms, update their wardrobes and start diets.

If your business is in the retail or service industries, you need to take advantage of this consumer rush. With so many people out and about, your first goal should be to get noticed, and there is no better way to do that than with the right signage. Using bright, bold neon or LED signs, and tailoring your messages to post-holiday shoppers, can drive in whole new streams of business. Here are a few tips.

christmas_shoppers
Use Your Open/Closed Sign

Many businesses close down for a day or two around the holidays. If you are open, make sure that everyone knows it by turning your sign on the minute you begin serving customers. Conversely, it can be a welcome courtesy to use a sign that actually says “Closed” so that you can avoid any potential confusion. We have all had instances when we have parked the car and walked through the ice only to find out that the place we were going wasn’t open.

Highlight Special Services

If you are running any discount deals, contests, special offers or other holiday promotions, use a sign to let everyone know. Some holiday shoppers are flush with spending money, but a whole other segment of customers has strained their budgets to prepare for the holidays and is now looking for a deal. Use your signs to tell everyone that they can get something extra if they do business with you.

Mention Your Return Policy

Returning merchandise is a stressful process. Every store has their own policies, and it is hard to know how a return request will be met. If you strive to make returns easy, mention it with a sign. It does not have to explain your whole policy, it simply needs to reassure your customers that taking things back is simple.

Use Signs to Add Character

Not every sign has to deliver a sales message. The holidays are a festive time, and many businesses decorate in some way. Adding seasonal signage to the interior or exterior of your space can enhance the atmosphere and enliven the mood of customers. If you live in a college town, you might also think about putting up a sign for the college football team as they enter bowl season. Think about what your customers are excited about, and try to reflect that in your signage.

The final point to emphasize is that around this time of year, electronic signs are much more effective. The days are often overcast, the nights come earlier, and there is the potential for storms. You can make sure you stand out through winter weather by using neon or LED signs. They are available in a wide range of looks, and you can always have a custom sign made. Light up your business after the holidays, and let all the shoppers know that you have what they need.

 

Image Source: commons.wikimedia.org/wiki/File:InsideWestfieldHawthorn.jpg

Original Source: http://blog.allneonsigns.com/business-signs/taking-advantage-post-holiday-rush

Merry Christmas From All Neon Signs

lit_christmas_treeAll of us here at All Neon Signs would like to wish you and yours a very Merry Christmas. At this special time of year, we hope that you can take some time off of work to spend with your friends and family. No matter what your Christmas traditions are, take this opportunity to relax, reflect and soak up the magic of the season.

We take Christmas very seriously here in our office. Our business is producing lights, and there is a strong link between the Christmas season and light. The meaning of the season seems to be encapsulated in the warm glow of bright lights on a cold winter’s evening. That is one of the reasons that so many Christmas decorations are illuminated.

The tradition dates back to 18th century Germany. Before tinsel, strings of twinkling lights and ornaments of every type, people would decorate their Christmas trees with candles. The candles would be fixed to the tree branches using melted wax or pins. Almost 100 years later, they began using candle holders, and the link between Christmas and light was solidified.

Electric Christmas tree lights did not become popular until electric power became widespread, but the first ones appeared in 1882. Edward H. Johnson, an associate of Thomas Edison, had 80 custom made incandescent light bulbs built specifically for his Christmas tree. At the time the decoration was seen as a publicity stunt, but beginning at the turn of the century, businesses started to incorporate electric lights into their Christmas displays. The first electrically lit Christmas tree to brighten the White House came in 1895. The iconic Rockefeller Christmas tree was first adorned with lights in 1931.

The use of electric Christmas lights spread quickly, but it was not until the 1950s that they became standard in many American homes. The tradition has only grown since then. Christmas lights migrated from the tree to banisters, mantels and eventually the outside of houses. Now, many neighborhoods have coordinated lighting displays, or hold competitions to see who can turn their home into a festive winter wonderland. Wherever you go around Christmas, you can see lights of every shape, size and color lighting up the night, sometimes modestly and sometimes spectacularly.

At All Neon Signs, we can’t help but love this illuminated time of year. Around our office and warehouse, we have put up bright signs in the shape of Christmas trees, snowflakes and reindeer. Even at work, the Christmas spirit is infectious.

It is our sincere hope that the stress of the holiday season has melted away so that you can enjoy a great meal, the exchange of thoughtful gifts, rounds of Christmas caroling, glasses of eggnog, the joy of children, and the too-rare opportunity to gather the entire family. Merry Christmas from the entire team at All Neon Signs. We hope that your holiday season is filled with light.

 

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Original Source: http://blog.allneonsigns.com/all-neon-signs-news-events/merry-christmas-neon-signs

Help Your Business Stand Out This Holiday Season

The holidays present both opportunities and challenges for local businesses. There is often an influx of customers, but businesses have to contend with unusual schedules, bad weather, and sometimes frazzled shoppers. Business owners also have to deal with stiff competition for the limited holiday shopping dollars that people have to spend.

One of the most reliable ways to make things easy on your business, and your customers, is to have clear, informative signage. This also helps you stand out from the competition. In order to make the most of the holiday shopping season, use the following kinds of neon signs.

neon-bird-houseOpen/Closed

The first thing that customers will want to know is whether or not you are open. With many businesses closing down on Christmas Day, Christmas Eve, and around New Year’s, it can be hard for customers to adapt to holiday hours. Make sure that if you are open, you have a bright, colorful, highly visible neon sign advertising that fact.

Holiday Hours

Just because Christmas is a major holiday doesn’t mean that commerce shuts down entirely. There are many people that are looking for goods and services on Christmas Day, or in the days immediately surrounding it. If you plan to be open on Christmas, or have special hours for the day after Christmas, use a neon sign to let everyone know. Restaurants especially can attract a lot of business by letting people know they are open Christmas Day.

Holiday Specials

People are always looking for deals around the holidays. If you want to offer special pricing or incentives, make sure people know about it. A butcher shop might have a deal on Christmas hams, or a dry cleaner might offer discounts for cleaning Santa suits. You can attract new and enthusiastic customers if you use neon signage to proudly display your holiday generosity.

Multicultural Holiday Appeal

Most associate the holidays with Christmas, but many people celebrate Hanukkah, Kwanzaa and other seasonal holidays. If you offer supplies to facilitate these celebrations, or you simply want to show your support for everyone’s traditions, make it known with signs. A neon sign of a menorah or Kwanzaa candles can show new customer demographics that you are excited about their holidays too. Even customers who celebrate Christmas will appreciate that you have so much respect for this special time of the year.

Holiday Greetings

Sometimes the most effective holiday signs simply offer a warm greeting to everyone that passes by. A sign wishing people a “Merry Christmas” or “Happy Holidays” shows customers that you are in the holiday spirit and hoping everyone has a festive time. The best way to deliver this message is with a neon sign. Neon signs grab attention, standing out when it is nighttime, snowing, or your windows are fogged over, and they are an affordable signage option. Make the investment in a custom neon sign this season, and you can use it over and over again for years to come.

 

Image Source: www.flickr.com/photos/bestrated1/71801695

Original Source: http://blog.allneonsigns.com/business-strategy/help-business-stand-holiday-season

Gifts That He Won’t Expect

Today is Santa’s List Day, which is a potent reminder that Christmas is coming and it’s time to buy gifts for your friends and loved ones. If you are like many people, the hardest person to shop for is the man in your life. Whether it be a husband, father, brother or boyfriend, guys are not always easy to buy gifts for.

If you are at a loss for what to get a guy, there are plenty of options that have a broad appeal. You don’t have to fall back on neckties and socks, because there are unique gifts that he will love to find under the tree this season. Use these simple suggestions to find the perfect gift he will never expect.

wrapped_presentsMusicians

Does your man love to play or listen to music? If so, there a tons of interesting gifts that he will love. A guitar pick press lets him punch his own picks out of old credit cards, driver’s licenses, or anything made of hard plastic. A new generation of record players makes it easy to record treasured LPs into digital versions so that they can be stored for a lifetime. And, of course, a neon sign of a guitar or music note makes a great addition to any practice space.

Outdoorsman

Camping, fishing, hunting and off-roading are all popular guy hobbies. An LED headlamp is a handy tool for all of these outdoor activities. A new set of boots or a special outdoor excursion are always thoughtful gifts. If the man you are buying for likes to tinker with his gear in the garage or basement, why not get him a neon light to show off his favorite way to have an adventure?

Builders

If you know a man who is always working on a project, there are a number of unexpected gifts that he will enjoy. Don’t risk trying to buy him tools, because that’s probably something he would rather do on his own. Instead, why not get him an extra durable cell phone case that has features designed for any handyman? A quality multitool is also a great gift. For something a little bit different, get him a custom LED sign for his home workshop, or showing off his union membership.

Car Lovers

Do you know someone who is always fixing up his car, or someone else’s car? He would probably love to get a unique automotive-themed gift for Christmas this year. A portable backup camera makes it easy to hook up a trailer hitch when he is riding solo. New gadgets allow him to read engine codes and diagnose car problems himself. And if he has a favorite automaker, a neon sign makes a great addition to the garage.

Getting a unique gift for the man in your life might take a little extra effort, but he will appreciate the thought. Remember that a custom neon sign makes a great addition to a man cave, garage, wood shop or any other manly space. If you find yourself at a loss this holiday season, give him the gift of a bright, glowing sign that shows off his passions.

 

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Original Source: http://blog.allneonsigns.com/gifts-for-men/gifts-wont-expect

Thanksgiving in America: A Holiday for All

Thanksgiving is unique among American holidays. Unlike most other major celebrations, it has no religious or political connection. It is simply a time for people to gather together, enjoy a great meal, and think about the things they are thankful for. Thanksgiving is a holiday no matter where you came from or what faith you subscribe to.

thanksgiving-mealHistory of Thanksgiving
Historians disagree about the exact date of the first Thanksgiving. It is unlikely that the Puritans of the 17th century ever dined on turkey and potatoes with the local Indians, but the celebration is almost as old as the country itself. In 1795, President George Washington made an official proclamation setting aside February 19th as “a day of public thanksgiving and prayer.” At the time, and for many years after, Thanksgiving was celebrated in a religious context as a time to give thanks for the blessings of God.

In 1863, with the Civil War raging, Abraham Lincoln made another proclamation about Thanksgiving. He set the date as the last Thursday in November, the day it is still observed on today. Before this, Thanksgiving was celebrated on a different day in every state, but President Lincoln made it into an official national holiday.

Thanksgiving Meals
For some Thanksgiving remains a religious holiday, but for many it is simply a time to come together and enjoy a great meal. Turkey and stuffing are the traditional dishes, but some people prefer to break with tradition. Immigrant families often use Thanksgiving as an occasion to cook their favorite dishes from their native lands. Some families allow each member to pick a favorite food, from macaroni and cheese to pizza, and serve them all as a feast. There are Thanksgiving meals based around fish, soup or vegan dishes. The point is simply to cook foods that everyone enjoys as a reminder of life’s good fortune.

Thanksgiving Traditions
Watching or playing football are common Thanksgiving traditions, but most families have their own traditions that they come back to year after year. Some spend the morning of Thanksgiving going for a family hike or running a 5K. Many families have a favorite movie that they always watch after everyone is stuffed from the meal. In one unusual instance, a family saves all of the bones from the turkey and tries to reassemble the skeleton as a kind of jigsaw puzzle. After these traditions are repeated over and over, they become as essential to the holiday as the favorite foods.

Thanksgiving in the Military
Military families understand better than most that Thanksgiving is not about the food or the yearly rituals, but simply being together with each other. It is not easy for any family when one of its members is deployed, but it is always harder around the holidays. Thanksgiving, being such a fundamentally American holiday, would not be possible were it not for the sacrifice made by the brave men and women in the military. You have a lot to be thankful for, but this Thanksgiving, be sure to keep military families in your thoughts and be grateful for the sacrifice they make for us all.

 

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Original Source: http://blog.allneonsigns.com/all-neon-signs-news-events/thanksgiving-america-holiday/