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Women’s History Month: Honoring Female Inventors

March is Women’s History Month, a time to honor the valuable contributions that women have made to politics, history, art, culture and science. If you run a small business, this is a holiday worth celebrating all month long. At least half, and possibly a majority, of your customers are women, and women’s history is a proud tradition that anyone can support.

If your business relies on neon or LED signs, think about using them to highlight the celebration and the achievements of women. Sometimes, the most valuable message you can put on your signage has nothing to do with products, sales or hours. Joining in the celebration of Women’s History Month illustrates to everyone that passes by your business that you care about the integral role women have played in this country and beyond.

Simply pointing out that March is Women’s History Month is a great start. From there, use your signage to celebrate individual women, especially inventors. Some of the most important items we use in day-to-day life were invented by women, but too few people know about them. These are a few examples to get you started.

Hedy_LamarrHedy Lamarr

In addition to being one of the most popular actresses of her generation, Hedy Lamarr was an accomplished inventor. During WWII, Lamarr helped to develop a wireless communications technology for transmitting classified information. Aspects of this technology are now used in everything from Wi-Fi to cell phones.

Patsy ShermanPatsy_Sherman

Patsy Sherman was already a pioneer when she joined 3M in the early ’50s and became one of the few women working in the R&D department. She distinguished herself even further by inventing “Scotchguard” stain repellant, a product that is still widely used today.

Bette Nesmith Graham

Some inventions are so helpful, and so ubiquitous, that it is hard to imagine a time when they did not exist. When Bette Nesmith Graham invented “Liquid Paper” in 1958, she changed the way that people went about clerical work. Open up the drawers in any desk, and you are likely to find a bottle of “Liquid Paper.”

Mary Anderson

Before Mary Anderson, driving in rain, snow or inclement weather was next to impossible. That all changed when she invented the first set of windshield wiper blades in 1903. This simple solution to a common problem changed the way that people thought about automobiles, and the blades we use today follow essentially the same principles that Anderson pioneered.

This list barely scratches the surface of notable inventors. Think about the products and services that are most important to your customers, and do a little research to find out what role women inventors played in their development. As long as you are respectful and excited, there is no wrong way to celebrate Women’s History Month. Before we get any further into the month, configure your signage to offer a message of celebration.

 

Image Sources: en.wikipedia.org/wiki/File:Hedy_Lamarr-publicity.JPG; en.wikipedia.org/wiki/File:Patsy_Sherman.jpg

Original Source: http://blog.allneonsigns.com/all-neon-signs-news-events/womens-history-month-honoring-female-inventors

Create a Unique Look for Your Floral Shop

If your business sells flowers, or anything related to floral design, February is one of the busiest months of the year. Valentine’s Day comes in the middle of the month, and people who don’t buy flowers at any other time of the year flock to buy bouquets of roses, or whatever bloom their significant other likes best. Floral Design Day happens on February 28th, offering an opportunity to celebrate the unique beauty of flowers and the delicate art of floral design. On top of all that, February is one of the coldest and grayest months of the year, and people try to beat the winter doldrums by sprucing their homes up with flowers.

neon_flowersYou owe it to yourself to take advantage of this unique month-long influx of business. The extra money you earn in February can help carry you through the lean months in the spring when flowers seem to be in bloom everywhere. Remember, though, that simply selling flowers is not enough to draw people in. Unless you are the only florist in town, you face stiff competition from other florists, grocery stores and convenience stores that sell bouquets around the holidays.

One cost-effective and attention-grabbing way to set yourself apart from the competition is to use your signage. With the right combination of messaging, technology and placement, you can get people looking at your store and thinking about flowers. If you want to make this a lucrative year, now is the time to begin planning. Follow these tips to use signage more effectively.

Advertise Your Hours

First and foremost, your new and returning customers need to know when you are available to sell them flowers. Make sure you use an open/closed sign, and be sure that it displays your status the minute you open your doors. Also, if you are open late, early in the morning or at unusual times to facilitate holiday shoppers, make sure you show off that fact.

Highlight Your Specials

Just because Valentine’s Day is a celebration of love doesn’t mean that people want to break the bank celebrating it. You can attract a surprising amount of new business by appealing to value-oriented shoppers. If you are offering discounts, promotions or other special offers, highlight them with your signage.

Describe Your Services

Do you have a unique variety of flowers for sale, a special kind of bouquet, candy, cards or stuffed animals? If so, let everyone know. Think about the goods and services besides flowers that shoppers in February are looking for, and mention them with a big, bold sign. Customers are more likely to shop with you if they know they can get everything they need in one place.

Use the Right Kind of Signs

You have a brief window of time to make an impression. If your goal is to attract customers driving home from work on a dark and dreary night, looking for a last minute bouquet to pick up for their spouse, this window may only be a few seconds. Make sure that your marketing messages hit with an impact by using neon or LED signs. These bright and colorful signs attract attention, are visible in any condition, have the space and flexibility to deliver nuanced messages, and give character to your business. For the cost, ease of use and overall effect, there is no better value available today.

 

Image Source: pixabay.com/en/flowers-neon-green-blue-yellow-77486
Original Source: http://blog.allneonsigns.com/custom-neon-signs/create-unique-look-floral-shop/

Make Your Salon Stand Out With LED Signage

If you run a hair salon, nail studio, beauty salon or barber shop, you understand how tough the competition is. You might have direct competitors on the same block, in the same strip mall or even just a few doors down. With so many services concentrated in the same area, it becomes especially difficult to attract new customers.

OLYMPUS DIGITAL CAMERAEven more of a challenge is that many salons and stylists have to set up shop in strip malls, old store fronts or off the beaten path locations. Without the eye-catching effects of new construction or comprehensive renovations, these businesses often get overlooked. It is a frustrating aspect of the industry, but one that all business owners have to adapt to.

The good news is that there are easy ways to enhance the look of your existing location and set yourself apart from your competition. You simply need to use signage to your advantage. When the right kind of signs display the right message in the right direction, it is one of the most potent forms of advertising available. Follow these tips to use old and new signs to bring customers into your small business.

Highlight Your Services

If there are direct competitors in your neighborhood, what do you do different? Does your salon offer tanning, waxing, massages or exotic aesthetic treatments? Make sure potential customers know about your singular services.

Use an Open/Closed Sign

This may seem obvious, but you would not believe how many beauty parlors and nail shops do not take advantage of this kind of signage. Make sure customers know when you are open from the minute that you are.

Advertise Deals

The beauty business is fickle. Some people stick with the same hairdresser or nail technician for years, but many more bounce around looking for the best price or the most generous service. Attract uncommitted or value-oriented customers by advertising deals, special offers, events and any other opportunity to get more for less.

Highlight Your Name

Name recognition benefits any business. Make sure that your customers know the name of your business from the minute they first walk through the door. Even more importantly, drivers, pedestrians and anyone else passing by should be able to easily read your name. Make it convenient for people to find you and talk about you.

Use the Right Signage Technologies

So far, all of our tips have focused on your messaging. The way you deliver those messages and the kinds of signs you use are just as important. If you want to really stand out, you need to use electronic signage technologies like neon or LED. Not only do these signs give your storefront a clean and contemporary look, they are highly visible. You can easily see and read them at any time of day, even in bad weather. No matter what you want to communicate, you can communicate it louder with neon or LED.

Take the time to evaluate the way you are using signage right now. What condition are your current signs in? Is it time to add new ones to the mix, or to commit to an entirely new signage strategy? Would a custom sign give your business some real character? You may not have much to spend on advertising, but a one time investment in new signage is money well spent.

 

Image Source: commons.wikimedia.org/wiki/File:Fiona%27s_HAIR_SALON,_Omagh_-_geograph.org.uk_-_137954.jpg

Original Source: http://blog.allneonsigns.com/custom-neon-signs/make-salon-stand-led-signage/

 

Attracting Love Birds to Your Business on Valentine’s Day

Valentine’s Day is one of the most popular holidays of the year to go out. Couples across the country make dinner reservations at fancy eateries and plan to have more elaborate and expensive meals than they normally do. Conversely, many people who do not have a significant other ignore the holiday by going to their favorite bar, or ordering takeout. No matter how you feel about Valentine’s Day, or what your romantic status is, most people end up acknowledging the holiday in one way or another.

If you run a business, there is a lot of holiday-related revenue to be earned. Restaurants are not the only businesses that see a Valentine’s Day boost either. Candy stores, florists, stationary stores and gift shops all see extra demand from customers who want to make a romantic gesture. The best way to take advantage of this once a year opportunity is to advertise in the right way, and to do that you need to use signage.

heart_signValentine’s Day may be widely celebrated, but that doesn’t mean it is widely remembered. For many people, the date is simply February 14th until they are reminded that it is Valentine’s Day and they need to do something special. A large percentage of Valentine’s Day purchases are made impulsively, out of convenience and at the last minute. That is why you should make an extra effort to remind people of the holiday, and to tell customers why they should shop at your store and not others.

Neon and LED signs are particularly good at delivering this type of message. In addition to being bright, bold and attention grabbing, their unique properties make it easy to communicate directly with customers. If you plan to run specials on meals for two, bouquets of roses, boxes of chocolates or cards, your neon and LED signage can let everyone who passes by know about them.

You can also use these signs to build enthusiasm for the holiday and give character to your business. A neon sign in the shape of a heart, cupid, or that says “Love” may not advertise any specific product, but it reminds people of the holiday and identifies your business as a Valentine’s Day authority.

It is also important to incorporate your conventional signage into the mix. Couples who do not plan in advance often find themselves driving around looking for a romantic restaurant to try. The first thing they need to know is whether or not you are open. On the night of Valentine’s Day, a simple neon sign saying “open/closed” can be a helpful tool for your customers. Other signs advertising your hours, services or specialties can also come in handy.

If you want to capitalize on the holiday, the time to begin planning is now. Decide what kind of Valentine’s Day specials make the most economic sense, and then evaluate your signage resources. If you do not have enough signs, or the appropriate signs to make an impact on Valentine’s Day, order new ones. You should also consider having custom signs crafted that directly link your business to the holiday. With the right messaging, and the right mix of signage, you can turn February into one of the most profitable months of the year.

 

Image Source: www.flickr.com/photos/mag3737/452822032

Original Source: http://blog.allneonsigns.com/business-signs/attracting-love-birds-business-valentines-day

Open/Closed: The Most Important Sign At Your Business

All of the signs you use to promote your business are important, no matter how small they are or what they communicate to customers. But there are certain signs that are completely indispensable. One that does not get enough credit for driving customers through your front door is the open/closed sign. Having one, and using it properly, is an integral part of your signage mix.

open_signYou may think that it is obvious when you are open and closed, but your customers may not feel the same way. Just because the lights are on inside or people are visible behind the counter doesn’t mean that a business is open. When there is confusion, there is nothing more frustrating than parking a car, walking up to a door and finding that it is locked. Being able to clearly and consistently communicate when you are open to customers is a simple courtesy and a handy visual aid. Conversely, letting customers know when you are closed can save them a moment of frustration and build goodwill for your business.

If you do not have an open/closed sign, or the one you have is long overdue for an update, consider incorporating LED technology into your storefront. LED signs are the accepted gold standard for signage right now and create unique opportunities for any business, in any industry, to reach out to customers. These are just a few of the reasons why you should upgrade your open/closed sign to LED.

Visibility

LED signs are bright, colorful and capable of producing full motion graphics depending on the model you use. Compared to paper open/closed signs, LED signs offer exceptional levels of visibility. It doesn’t matter if it is nighttime, storming outside, or you are located in a crowded marketplace, LED signs are easy to see.

Customization

When you rely on an LED screen to work as a sign, you have the freedom to change fonts, colors and creative messaging. Rather than using the same bland sign that everyone else does, you can customize it to reflect something about your business. You will draw in customers simply by having the foresight to do something different.

Easy Maintenance

It could not be easier to install and operate an LED sign. The process requires little more than hanging it up, plugging it in and turning it on. Plus, LED lights use a miniscule amount of energy, so even if you leave your sign on day and night, it will not affect your electric bills in a significant way. LED bulbs also have an extra long life span, so you rarely need to worry about changing them.

Contemporary Look

An LED sign is an easy way to upgrade the look of your storefront. There is such a wide variety of signs on the market that it is easy to find one that complements the way your business looks.

If you are not already using an LED open/closed sign, you owe it to yourself and your customers to consider one. Today’s busy shoppers are looking for convenience, and this is one simple way to make it convenient to spend money at your business. Research the extensive inventory of open/closed LED signs to find the right one for you.

 

Original Source: http://blog.allneonsigns.com/business-signs/openclosed-important-sign-business