Tag Archives: neon signs

Women’s History Month: Honoring Female Inventors

March is Women’s History Month, a time to honor the valuable contributions that women have made to politics, history, art, culture and science. If you run a small business, this is a holiday worth celebrating all month long. At least half, and possibly a majority, of your customers are women, and women’s history is a proud tradition that anyone can support.

If your business relies on neon or LED signs, think about using them to highlight the celebration and the achievements of women. Sometimes, the most valuable message you can put on your signage has nothing to do with products, sales or hours. Joining in the celebration of Women’s History Month illustrates to everyone that passes by your business that you care about the integral role women have played in this country and beyond.

Simply pointing out that March is Women’s History Month is a great start. From there, use your signage to celebrate individual women, especially inventors. Some of the most important items we use in day-to-day life were invented by women, but too few people know about them. These are a few examples to get you started.

Hedy_LamarrHedy Lamarr

In addition to being one of the most popular actresses of her generation, Hedy Lamarr was an accomplished inventor. During WWII, Lamarr helped to develop a wireless communications technology for transmitting classified information. Aspects of this technology are now used in everything from Wi-Fi to cell phones.

Patsy ShermanPatsy_Sherman

Patsy Sherman was already a pioneer when she joined 3M in the early ’50s and became one of the few women working in the R&D department. She distinguished herself even further by inventing “Scotchguard” stain repellant, a product that is still widely used today.

Bette Nesmith Graham

Some inventions are so helpful, and so ubiquitous, that it is hard to imagine a time when they did not exist. When Bette Nesmith Graham invented “Liquid Paper” in 1958, she changed the way that people went about clerical work. Open up the drawers in any desk, and you are likely to find a bottle of “Liquid Paper.”

Mary Anderson

Before Mary Anderson, driving in rain, snow or inclement weather was next to impossible. That all changed when she invented the first set of windshield wiper blades in 1903. This simple solution to a common problem changed the way that people thought about automobiles, and the blades we use today follow essentially the same principles that Anderson pioneered.

This list barely scratches the surface of notable inventors. Think about the products and services that are most important to your customers, and do a little research to find out what role women inventors played in their development. As long as you are respectful and excited, there is no wrong way to celebrate Women’s History Month. Before we get any further into the month, configure your signage to offer a message of celebration.

 

Image Sources: en.wikipedia.org/wiki/File:Hedy_Lamarr-publicity.JPG; en.wikipedia.org/wiki/File:Patsy_Sherman.jpg

Original Source: http://blog.allneonsigns.com/all-neon-signs-news-events/womens-history-month-honoring-female-inventors

Create a Unique Look for Your Floral Shop

If your business sells flowers, or anything related to floral design, February is one of the busiest months of the year. Valentine’s Day comes in the middle of the month, and people who don’t buy flowers at any other time of the year flock to buy bouquets of roses, or whatever bloom their significant other likes best. Floral Design Day happens on February 28th, offering an opportunity to celebrate the unique beauty of flowers and the delicate art of floral design. On top of all that, February is one of the coldest and grayest months of the year, and people try to beat the winter doldrums by sprucing their homes up with flowers.

neon_flowersYou owe it to yourself to take advantage of this unique month-long influx of business. The extra money you earn in February can help carry you through the lean months in the spring when flowers seem to be in bloom everywhere. Remember, though, that simply selling flowers is not enough to draw people in. Unless you are the only florist in town, you face stiff competition from other florists, grocery stores and convenience stores that sell bouquets around the holidays.

One cost-effective and attention-grabbing way to set yourself apart from the competition is to use your signage. With the right combination of messaging, technology and placement, you can get people looking at your store and thinking about flowers. If you want to make this a lucrative year, now is the time to begin planning. Follow these tips to use signage more effectively.

Advertise Your Hours

First and foremost, your new and returning customers need to know when you are available to sell them flowers. Make sure you use an open/closed sign, and be sure that it displays your status the minute you open your doors. Also, if you are open late, early in the morning or at unusual times to facilitate holiday shoppers, make sure you show off that fact.

Highlight Your Specials

Just because Valentine’s Day is a celebration of love doesn’t mean that people want to break the bank celebrating it. You can attract a surprising amount of new business by appealing to value-oriented shoppers. If you are offering discounts, promotions or other special offers, highlight them with your signage.

Describe Your Services

Do you have a unique variety of flowers for sale, a special kind of bouquet, candy, cards or stuffed animals? If so, let everyone know. Think about the goods and services besides flowers that shoppers in February are looking for, and mention them with a big, bold sign. Customers are more likely to shop with you if they know they can get everything they need in one place.

Use the Right Kind of Signs

You have a brief window of time to make an impression. If your goal is to attract customers driving home from work on a dark and dreary night, looking for a last minute bouquet to pick up for their spouse, this window may only be a few seconds. Make sure that your marketing messages hit with an impact by using neon or LED signs. These bright and colorful signs attract attention, are visible in any condition, have the space and flexibility to deliver nuanced messages, and give character to your business. For the cost, ease of use and overall effect, there is no better value available today.

 

Image Source: pixabay.com/en/flowers-neon-green-blue-yellow-77486
Original Source: http://blog.allneonsigns.com/custom-neon-signs/create-unique-look-floral-shop/

Make Your Salon Stand Out With LED Signage

If you run a hair salon, nail studio, beauty salon or barber shop, you understand how tough the competition is. You might have direct competitors on the same block, in the same strip mall or even just a few doors down. With so many services concentrated in the same area, it becomes especially difficult to attract new customers.

OLYMPUS DIGITAL CAMERAEven more of a challenge is that many salons and stylists have to set up shop in strip malls, old store fronts or off the beaten path locations. Without the eye-catching effects of new construction or comprehensive renovations, these businesses often get overlooked. It is a frustrating aspect of the industry, but one that all business owners have to adapt to.

The good news is that there are easy ways to enhance the look of your existing location and set yourself apart from your competition. You simply need to use signage to your advantage. When the right kind of signs display the right message in the right direction, it is one of the most potent forms of advertising available. Follow these tips to use old and new signs to bring customers into your small business.

Highlight Your Services

If there are direct competitors in your neighborhood, what do you do different? Does your salon offer tanning, waxing, massages or exotic aesthetic treatments? Make sure potential customers know about your singular services.

Use an Open/Closed Sign

This may seem obvious, but you would not believe how many beauty parlors and nail shops do not take advantage of this kind of signage. Make sure customers know when you are open from the minute that you are.

Advertise Deals

The beauty business is fickle. Some people stick with the same hairdresser or nail technician for years, but many more bounce around looking for the best price or the most generous service. Attract uncommitted or value-oriented customers by advertising deals, special offers, events and any other opportunity to get more for less.

Highlight Your Name

Name recognition benefits any business. Make sure that your customers know the name of your business from the minute they first walk through the door. Even more importantly, drivers, pedestrians and anyone else passing by should be able to easily read your name. Make it convenient for people to find you and talk about you.

Use the Right Signage Technologies

So far, all of our tips have focused on your messaging. The way you deliver those messages and the kinds of signs you use are just as important. If you want to really stand out, you need to use electronic signage technologies like neon or LED. Not only do these signs give your storefront a clean and contemporary look, they are highly visible. You can easily see and read them at any time of day, even in bad weather. No matter what you want to communicate, you can communicate it louder with neon or LED.

Take the time to evaluate the way you are using signage right now. What condition are your current signs in? Is it time to add new ones to the mix, or to commit to an entirely new signage strategy? Would a custom sign give your business some real character? You may not have much to spend on advertising, but a one time investment in new signage is money well spent.

 

Image Source: commons.wikimedia.org/wiki/File:Fiona%27s_HAIR_SALON,_Omagh_-_geograph.org.uk_-_137954.jpg

Original Source: http://blog.allneonsigns.com/custom-neon-signs/make-salon-stand-led-signage/

 

Taking Advantage of the Post-Holiday Rush

The two weeks immediately following Christmas are some of the busiest shopping days of the year. People are eager to exchange gifts, redeem gift certificates and spend cash. There are also basic services that need to be taken care of as people have their table linens cleaned and begin to pack up their decorations. Then, following New Year’s, there is a whole new round of resolution-based spending as people join gyms, update their wardrobes and start diets.

If your business is in the retail or service industries, you need to take advantage of this consumer rush. With so many people out and about, your first goal should be to get noticed, and there is no better way to do that than with the right signage. Using bright, bold neon or LED signs, and tailoring your messages to post-holiday shoppers, can drive in whole new streams of business. Here are a few tips.

christmas_shoppers
Use Your Open/Closed Sign

Many businesses close down for a day or two around the holidays. If you are open, make sure that everyone knows it by turning your sign on the minute you begin serving customers. Conversely, it can be a welcome courtesy to use a sign that actually says “Closed” so that you can avoid any potential confusion. We have all had instances when we have parked the car and walked through the ice only to find out that the place we were going wasn’t open.

Highlight Special Services

If you are running any discount deals, contests, special offers or other holiday promotions, use a sign to let everyone know. Some holiday shoppers are flush with spending money, but a whole other segment of customers has strained their budgets to prepare for the holidays and is now looking for a deal. Use your signs to tell everyone that they can get something extra if they do business with you.

Mention Your Return Policy

Returning merchandise is a stressful process. Every store has their own policies, and it is hard to know how a return request will be met. If you strive to make returns easy, mention it with a sign. It does not have to explain your whole policy, it simply needs to reassure your customers that taking things back is simple.

Use Signs to Add Character

Not every sign has to deliver a sales message. The holidays are a festive time, and many businesses decorate in some way. Adding seasonal signage to the interior or exterior of your space can enhance the atmosphere and enliven the mood of customers. If you live in a college town, you might also think about putting up a sign for the college football team as they enter bowl season. Think about what your customers are excited about, and try to reflect that in your signage.

The final point to emphasize is that around this time of year, electronic signs are much more effective. The days are often overcast, the nights come earlier, and there is the potential for storms. You can make sure you stand out through winter weather by using neon or LED signs. They are available in a wide range of looks, and you can always have a custom sign made. Light up your business after the holidays, and let all the shoppers know that you have what they need.

 

Image Source: commons.wikimedia.org/wiki/File:InsideWestfieldHawthorn.jpg

Original Source: http://blog.allneonsigns.com/business-signs/taking-advantage-post-holiday-rush

Merry Christmas From All Neon Signs

lit_christmas_treeAll of us here at All Neon Signs would like to wish you and yours a very Merry Christmas. At this special time of year, we hope that you can take some time off of work to spend with your friends and family. No matter what your Christmas traditions are, take this opportunity to relax, reflect and soak up the magic of the season.

We take Christmas very seriously here in our office. Our business is producing lights, and there is a strong link between the Christmas season and light. The meaning of the season seems to be encapsulated in the warm glow of bright lights on a cold winter’s evening. That is one of the reasons that so many Christmas decorations are illuminated.

The tradition dates back to 18th century Germany. Before tinsel, strings of twinkling lights and ornaments of every type, people would decorate their Christmas trees with candles. The candles would be fixed to the tree branches using melted wax or pins. Almost 100 years later, they began using candle holders, and the link between Christmas and light was solidified.

Electric Christmas tree lights did not become popular until electric power became widespread, but the first ones appeared in 1882. Edward H. Johnson, an associate of Thomas Edison, had 80 custom made incandescent light bulbs built specifically for his Christmas tree. At the time the decoration was seen as a publicity stunt, but beginning at the turn of the century, businesses started to incorporate electric lights into their Christmas displays. The first electrically lit Christmas tree to brighten the White House came in 1895. The iconic Rockefeller Christmas tree was first adorned with lights in 1931.

The use of electric Christmas lights spread quickly, but it was not until the 1950s that they became standard in many American homes. The tradition has only grown since then. Christmas lights migrated from the tree to banisters, mantels and eventually the outside of houses. Now, many neighborhoods have coordinated lighting displays, or hold competitions to see who can turn their home into a festive winter wonderland. Wherever you go around Christmas, you can see lights of every shape, size and color lighting up the night, sometimes modestly and sometimes spectacularly.

At All Neon Signs, we can’t help but love this illuminated time of year. Around our office and warehouse, we have put up bright signs in the shape of Christmas trees, snowflakes and reindeer. Even at work, the Christmas spirit is infectious.

It is our sincere hope that the stress of the holiday season has melted away so that you can enjoy a great meal, the exchange of thoughtful gifts, rounds of Christmas caroling, glasses of eggnog, the joy of children, and the too-rare opportunity to gather the entire family. Merry Christmas from the entire team at All Neon Signs. We hope that your holiday season is filled with light.

 

Image Source: commons.wikimedia.org/wiki/File:Piazza_Portanova_Natale_2008.jpg

Original Source: http://blog.allneonsigns.com/all-neon-signs-news-events/merry-christmas-neon-signs

Prevent Problems With Your Neon Signs

internet_cafe_signSignage problems can present serious headaches for business owners. If you rely on a neon sign to tell your customers that your are open or that you have service 24 hours, and suddenly that sign goes out, what will your customers think? They may assume that you have closed permanently, or changed the way you run your business.

That is why regular maintenance and upkeep of your neon signs is so important. You want them to be glowing vibrantly both day and night. There are simple preventative measures you can take to keep your neon sign running longer, and easy ways to troubleshoot common problems. If you rely on neon signs, be sure to read through this guide.

Dust Your Signs

Over time, dust and dirt will collect on the tubes of your neon sign and dull their luster. In other rare circumstances, these particulates can even present a fire hazard. Make a commitment to regularly dust your neon signs to keep them at optimal running conditions. The first step is to turn the sign off and unplug it. After the sign is cool, use a feather duster or cotton cloth to wipe down the neon tubes. Be careful that you do not disconnect any of the wires. Do not use water or detergents, as these can cause greater problems.

Use Your Sign Appropriately

Neon signs cannot be used interchangeably for indoor and outdoor use. The majority are for indoor use, and they must be modified if they will be exposed to the elements. In general, it is a good idea to keep all your neon signage indoors so that it is safe from severe weather and vandals. However, if you feel it’s necessary to put signage outdoors, make sure it is properly equipped.

Follow the Manufacturer’s Instructions

Your neon sign will come with an information packet that answers all of the most common questions and provides detailed instructions for use. Be sure to follow this guide to the letter. There is a lot of conflicting information online about how to properly use neon signs, and the simple fact is that every manufacturer makes their signs a little differently. The information your manufacturer provides should be considered the most reliable and authoritative. In some cases, you also risk voiding your warranty if the sign is used improperly.

Make Sign Maintenance Routine

The best way to keep your neon signs in excellent running order is to keep a regular eye on them. If your businesses uses a checklist or some other method to ensure that maintenance is done systematically, make an inspection of the signs a part of it. The sooner you catch problems, the easier they are to repair.

In general, neon signs require a minimum amount of maintenance. Mostly you just turn them on and off. But at All Neon Signs, we are absolutely committed to your satisfaction, which is why we offer a one year warranty on all of our electric signs. If you ever have issues after the end of the warranty, we can arrange for service or replacement.

 

Image Source: commons.wikimedia.org/wiki/File:Neon_Internet_Cafe_open_24_hours.jpg

Original Source: http://blog.allneonsigns.com/business-signs/prevent-problems-neon-signs

Prepare Your Signage For Winter Weather

The winter months present unique challenges for small businesses. The weather becomes colder, which limits the amount of foot traffic passing outside. Grey days and snowy weather can make it difficult for customers to find you. Many people also change their schedule when the days get shorter, and they want to spend their nights at home.

If you run a businesses, it is important that your signage changes with the season. For instance, restaurant owners don’t need a sign advertising patio seating when it is 20 degrees outside. Conversely, that same restaurant may want to put out a sign advertising hot soups or holiday meals. Customers are looking for different things in the winter than at any other time of year.

winter-neon-signsIf you want to make the most of your holiday signage this winter, plan ahead. Look at the signs you have up now, and think about how well they will function once it starts getting cold. Use these simple tips to have the most impact.

Think About Visibility

How well can your signs be seen in the winter? Imagine, for instance, that your business uses a folding sign with a chalkboard on it to advertise daily specials. This works in the summer when people are out walking or driving with the windows down, but in the winter when car windows are crusted over with ice and people are staying indoors, the visibility of that sign plummets.

Switching from conventional printed signage to neon signage can help you get noticed. Neon signs are bright and colorful, and they are highly visible even in poor weather. The warm glow of a neon sign is also inviting on a cold, gloomy day. Decide what your customers most need to know, and then use neon signage to keep them informed.

Holiday Hours

With Thanksgiving, Christmas and New Years all coming in quick succession, most businesses are forced to adapt to a new schedule. If you plan to be open on Christmas day, or to open extra early on Black Friday, make sure that all your customers know. At the very least, you need to have a highly visible Open/Closed sign in your front window so that customers both new and old know when to stop in.

Winter Products

It only makes sense that people purchase different things during cold months than during warm months. If you have a sign out advertising a sale on swimsuits, it is probably time to take it down. Make sure that your signage relates to the products people most want to buy. Hardware stores should advertise that they have ice melt, coffee shops should brag about their hot chocolate, and clothing stores should offer specials on hats and gloves. Customers are more likely to stop in if they know you sell what they most want to buy.

One final consideration is the maintenance of your signs during the winter months. That is one of the major advantages of neon signage. Unlike most other signs, neon signs stay inside your business, so they are largely immune to the effects of cold temperatures and winter storms. That means that an investment in a neon sign will last longer than almost any other kind of signage. If you want to grow you business this winter, make sure you have the right signs, and make sure they are neon.

 

Image Source: www.flickr.com/photos/evanzxcv/5483654341

Original Source: http://blog.allneonsigns.com/business-strategy/prepare-signage-winter-weather

Help Your Business Stand Out This Holiday Season

The holidays present both opportunities and challenges for local businesses. There is often an influx of customers, but businesses have to contend with unusual schedules, bad weather, and sometimes frazzled shoppers. Business owners also have to deal with stiff competition for the limited holiday shopping dollars that people have to spend.

One of the most reliable ways to make things easy on your business, and your customers, is to have clear, informative signage. This also helps you stand out from the competition. In order to make the most of the holiday shopping season, use the following kinds of neon signs.

neon-bird-houseOpen/Closed

The first thing that customers will want to know is whether or not you are open. With many businesses closing down on Christmas Day, Christmas Eve, and around New Year’s, it can be hard for customers to adapt to holiday hours. Make sure that if you are open, you have a bright, colorful, highly visible neon sign advertising that fact.

Holiday Hours

Just because Christmas is a major holiday doesn’t mean that commerce shuts down entirely. There are many people that are looking for goods and services on Christmas Day, or in the days immediately surrounding it. If you plan to be open on Christmas, or have special hours for the day after Christmas, use a neon sign to let everyone know. Restaurants especially can attract a lot of business by letting people know they are open Christmas Day.

Holiday Specials

People are always looking for deals around the holidays. If you want to offer special pricing or incentives, make sure people know about it. A butcher shop might have a deal on Christmas hams, or a dry cleaner might offer discounts for cleaning Santa suits. You can attract new and enthusiastic customers if you use neon signage to proudly display your holiday generosity.

Multicultural Holiday Appeal

Most associate the holidays with Christmas, but many people celebrate Hanukkah, Kwanzaa and other seasonal holidays. If you offer supplies to facilitate these celebrations, or you simply want to show your support for everyone’s traditions, make it known with signs. A neon sign of a menorah or Kwanzaa candles can show new customer demographics that you are excited about their holidays too. Even customers who celebrate Christmas will appreciate that you have so much respect for this special time of the year.

Holiday Greetings

Sometimes the most effective holiday signs simply offer a warm greeting to everyone that passes by. A sign wishing people a “Merry Christmas” or “Happy Holidays” shows customers that you are in the holiday spirit and hoping everyone has a festive time. The best way to deliver this message is with a neon sign. Neon signs grab attention, standing out when it is nighttime, snowing, or your windows are fogged over, and they are an affordable signage option. Make the investment in a custom neon sign this season, and you can use it over and over again for years to come.

 

Image Source: www.flickr.com/photos/bestrated1/71801695

Original Source: http://blog.allneonsigns.com/business-strategy/help-business-stand-holiday-season

Show Off Your Favorite College Team

college-footballThe college football season is winding down, and so far it has been a truly memorable one. Rankings will come down to the final week of the season, the Heisman prospects are still trying to make a big impression, and there promises to be a full lineup of thrilling bowl games coming soon.

If you are like tens of millions of people in this country, you have one team that you feel especially passionate about. It might be your alma mater, a school you grew up close to, or simply one you have liked since you were a kid and followed ever since. For fans like you, this is one of the most exciting times of the year, no matter how your team is doing.

If your team is in bowl contention, about to play their rivals, fighting to finish with a winning record, or simply hoping to end the season on a high note, now is the time to show your support. Every fan helps, and true fans like you can give a team the energy and spirit they need to leave it all on the field. Here are a few ways to make the end of the season a memorable one.

Dress Up

Since so many college football fans are students, there is a lot of enthusiasm for dressing up to support your team. Elaborate costumes and masses of painted chests and faces are common sights at many college games. This year, why not get into the spirit and dress up for a game or two? It could be something as simple as a little face paint, or as wild as a full mascot costume. If you have young kids, this is a great way to get them excited about your favorite team.

Have a Watch Party

There is no better way to amp up the energy than to watch the game with other fans. If you can’t make it to the game and you know some fellow fans, invite them over for a Saturday afternoon party. Make sure you have drinks and snacks, and decorate your home with team colors, or even a neon sign. Little touches like this show everyone who comes over how much you love your team.

Turn Your Man Cave into a Fan Cave

Upgrade your man cave for the end of the college football season by turning it into a true fan space. Hang up banners and pendants of your favorite team. Make sure that the space is primed for watching the games. And if you really want to show your support, get a neon sign with the name of your favorite school, their logo, mascot, or some other reference. True fans aren’t afraid to show off the fact that they love one team and one team only.

If you want to go big for the end of the season, start getting ready now. Check out the schedule, make arrangements with friends, and get ready for a thrilling conclusion. If you plan on showing your true team love by getting an All Neon Sign, make sure that you place your order before the holidays so that you can get the sign on the wall and glowing bright before the big game.

 

Image Source: commons.wikimedia.org/wiki/File:College_football_TT_USNA.jpg

Original Source: http://blog.allneonsigns.com/gifts-for-men/show-favorite-college-team

Gifts That He Won’t Expect

Today is Santa’s List Day, which is a potent reminder that Christmas is coming and it’s time to buy gifts for your friends and loved ones. If you are like many people, the hardest person to shop for is the man in your life. Whether it be a husband, father, brother or boyfriend, guys are not always easy to buy gifts for.

If you are at a loss for what to get a guy, there are plenty of options that have a broad appeal. You don’t have to fall back on neckties and socks, because there are unique gifts that he will love to find under the tree this season. Use these simple suggestions to find the perfect gift he will never expect.

wrapped_presentsMusicians

Does your man love to play or listen to music? If so, there a tons of interesting gifts that he will love. A guitar pick press lets him punch his own picks out of old credit cards, driver’s licenses, or anything made of hard plastic. A new generation of record players makes it easy to record treasured LPs into digital versions so that they can be stored for a lifetime. And, of course, a neon sign of a guitar or music note makes a great addition to any practice space.

Outdoorsman

Camping, fishing, hunting and off-roading are all popular guy hobbies. An LED headlamp is a handy tool for all of these outdoor activities. A new set of boots or a special outdoor excursion are always thoughtful gifts. If the man you are buying for likes to tinker with his gear in the garage or basement, why not get him a neon light to show off his favorite way to have an adventure?

Builders

If you know a man who is always working on a project, there are a number of unexpected gifts that he will enjoy. Don’t risk trying to buy him tools, because that’s probably something he would rather do on his own. Instead, why not get him an extra durable cell phone case that has features designed for any handyman? A quality multitool is also a great gift. For something a little bit different, get him a custom LED sign for his home workshop, or showing off his union membership.

Car Lovers

Do you know someone who is always fixing up his car, or someone else’s car? He would probably love to get a unique automotive-themed gift for Christmas this year. A portable backup camera makes it easy to hook up a trailer hitch when he is riding solo. New gadgets allow him to read engine codes and diagnose car problems himself. And if he has a favorite automaker, a neon sign makes a great addition to the garage.

Getting a unique gift for the man in your life might take a little extra effort, but he will appreciate the thought. Remember that a custom neon sign makes a great addition to a man cave, garage, wood shop or any other manly space. If you find yourself at a loss this holiday season, give him the gift of a bright, glowing sign that shows off his passions.

 

Image Source: christmasstockimages.com/free/red/slides/wrapped_presents.htm

Original Source: http://blog.allneonsigns.com/gifts-for-men/gifts-wont-expect