The winter months present unique challenges for small businesses. The weather becomes colder, which limits the amount of foot traffic passing outside. Grey days and snowy weather can make it difficult for customers to find you. Many people also change their schedule when the days get shorter, and they want to spend their nights at home.
If you run a businesses, it is important that your signage changes with the season. For instance, restaurant owners don’t need a sign advertising patio seating when it is 20 degrees outside. Conversely, that same restaurant may want to put out a sign advertising hot soups or holiday meals. Customers are looking for different things in the winter than at any other time of year.
If you want to make the most of your holiday signage this winter, plan ahead. Look at the signs you have up now, and think about how well they will function once it starts getting cold. Use these simple tips to have the most impact.
Think About Visibility
How well can your signs be seen in the winter? Imagine, for instance, that your business uses a folding sign with a chalkboard on it to advertise daily specials. This works in the summer when people are out walking or driving with the windows down, but in the winter when car windows are crusted over with ice and people are staying indoors, the visibility of that sign plummets.
Switching from conventional printed signage to neon signage can help you get noticed. Neon signs are bright and colorful, and they are highly visible even in poor weather. The warm glow of a neon sign is also inviting on a cold, gloomy day. Decide what your customers most need to know, and then use neon signage to keep them informed.
With Thanksgiving, Christmas and New Years all coming in quick succession, most businesses are forced to adapt to a new schedule. If you plan to be open on Christmas day, or to open extra early on Black Friday, make sure that all your customers know. At the very least, you need to have a highly visible Open/Closed sign in your front window so that customers both new and old know when to stop in.
It only makes sense that people purchase different things during cold months than during warm months. If you have a sign out advertising a sale on swimsuits, it is probably time to take it down. Make sure that your signage relates to the products people most want to buy. Hardware stores should advertise that they have ice melt, coffee shops should brag about their hot chocolate, and clothing stores should offer specials on hats and gloves. Customers are more likely to stop in if they know you sell what they most want to buy.
One final consideration is the maintenance of your signs during the winter months. That is one of the major advantages of neon signage. Unlike most other signs, neon signs stay inside your business, so they are largely immune to the effects of cold temperatures and winter storms. That means that an investment in a neon sign will last longer than almost any other kind of signage. If you want to grow you business this winter, make sure you have the right signs, and make sure they are neon.
Image Source: www.flickr.com/photos/evanzxcv/5483654341
Original Source: http://blog.allneonsigns.com/business-strategy/prepare-signage-winter-weather